Overview
At Foxelli, we're building more than e-commerce brands - we're building a tribe of thoughtful humans: AI enthusiasts, curious builders, and ambitious minds who care about doing meaningful work together. Ten years in, our D2C brands reach millions and generate over $20M annually. Our focus stays simple: create products customers love and a team that actually enjoys building them.
The Role
We're hiring a Brand Manager to own This Month's Craft end to end, with churn as your main KPI. This Month's Craft is a monthly craft subscription box with two tracks: Creative (relaxing, artistic crafts) and DIY (practical, skill-building crafts).
Your biggest lever on churn is the box: finding, testing, and approving crafts that subscribers love and actually finish. You'll also analyse who we acquire, how the cancellation flow and failed-payment recovery perform, and work closely with customer service and analyze customer feedback. Just as important: you dig into why things happen and check whether each change actually worked.
Key Responsibilities
- Find, test and approve the crafts. Own the box pipeline for both tracks. Scout craft ideas, order samples, make every kit yourself, and approve or reject it.
- Own kit quality. Every kit must be finishable at its stated level: clear instructions, the right tools and materials, nothing missing, packaging that survives shipping. Catch problems before a box ships, not in the reviews.
- Plan the box calendar. Balance variety, seasonality and difficulty across Creative and DIY, within the cost-per-box target.
- Learn from subscribers. Read and summarize reviews, CS tickets, community posts and cancellation reasons every month, and use them to shape the boxes.
- Own churn. It's your main KPI. Understand what drives it by box, channel and track, and act on it.
- Protect acquisition quality. Work with performance marketing on channels and first-box offers, and avoid offers that attract one-box buyers.
- Keep the subscription running smoothly. Own the cancellation flow (reasons, offers, copy) and failed-payment recovery, with saves that still hold a month later.
- Stay aligned with Customer Service. Turn recurring ticket themes into fixes, and close the loop with CS when they ship.
Skills and Experience
Must have:
- 1+ years in consumer product development, merchandising or brand management, ideally with craft kits, hobby products or subscription boxes.
- A track record of products you chose or developed, and how customers responded: ratings, sell-through, repeat purchases, returns.
- A hands-on maker. You craft yourself, and you can make a kit and judge its difficulty, instructions and quality.
- Supplier experience: sourcing samples, negotiating, and working to cost targets and lead times.
- Taste grounded in customers. You use reviews and feedback to decide, not only your own preferences.
- Ownership across teams. You push work through with marketing, CS, design, inventory and operations without being chased.
- Comfort with numbers. You can read a retention table and question a figure that looks too good, connect reason with outcome based on numbers.
- Clear written and spoken English.
Nice to have:
- Experience running a subscription box.
- Experience writing craft instructions.
- An active presence in craft communities or social media.
- Experience with Shopify.
- Spreadsheet analysis skills.
Compensation and Location
Fixed service fee up to 2300 euros after taxes, depending on skills, competencies, and experience. This role is based on a contract/freelance agreement.
This role is 100% remote. The team operates primarily in the Eastern European Time Zone (EET, UTC+2 and UTC+3). Candidates must be available during at least 5 hours of typical working hours in EET. Payments are made via Revolut.
Recruitment Process
- Apply via a simple application form.
- Ribbon AI Interview: a short guided video step to understand your thinking style.
- Test Task.
- Interview: a conversation with your manager to explore work chemistry and what you could build together.