About WRITER
WRITER is the AI platform built for the world's most ambitious marketing and revenue teams, bringing the frontier of AI to the people who drive enterprise growth. With WRITER, autonomous agents work across the buyer journey, continuously executing on market signals and enterprise intelligence to grow revenue faster. Every agent action and asset is grounded in trust, built on an Enterprise Brain that unites brand, product, and company knowledge with fiduciary-grade governance and compliance.
Fortune 500 companies are transforming how they go to market with WRITER, including 3 of the top 5 US banks, 2 of the 5 largest global CPG conglomerates, and 4 of the top 5 US healthcare insurers. Founded in 2020, WRITER is backed by investors including Insight Partners, ICONIQ, Radical Ventures, Premji Invest, Balderton, B Capital, Salesforce Ventures, Adobe Ventures, Accenture, Citi Ventures, IBM Ventures, WndrCo, and others.
About the Role
In a world where every AI company sounds the same, WRITER is building something different. We believe a great brand doesn't just look good. It earns trust, sharpens conviction, and gives people the confidence to act.
Reporting into the VP of brand and communications, you'll drive ownership of the WRITER brand, internal and external, from campaign strategy to the systems that make great brand work scalable. You'll help shape how the world sees us, how our employees feel about us, how our product expresses us, and how AI makes all of that more powerful.
We are open to hiring for this role at multiple levels, with compensation ranges scaled to match your experience, expertise, and the scope of the role.
What You'll Do
Brand Strategy and Campaigns
- Lead brand campaign strategy from idea through activation, including the conviction behind it
- Develop concepts worth executing, manage the work end-to-end, and hold the bar for what on-brand actually means
- Ensure every campaign builds something cumulative: a brand that people recognize, trust, and root for
- Partner closely with product marketing on integrated go-to-market campaigns, ensuring brand and demand work in lockstep
The Full Customer and Employee Journey
- Activate WRITER's brand across the customer journey with intentionality
- Bring the same care to the employee experience including onboarding, all-hands, and internal comms
AI-Native Brand Operations
- Own WRITER's internal WRITER instance as the operational backbone of the brand
- Encode voice, guidelines, and creative standards into brand skills the entire company relies on
- Build and maintain the skill library that makes WRITER employees faster, sharper, and more consistent
- Partner with product and engineering to translate front-line experience into product insights
Brand in the Product
- Work with product and design to ensure brand identity is felt inside the platform
- Ensure copy, experience, and key moments reflect genuine craft and conviction
Agency Management
- Serve as WRITER's day-to-day lead for the brand agency
- Set the brief, drive the relationship, and ensure partners deliver work that moves the brand forward
Measurement and Brand Intelligence
- Define and own metrics that matter: brand awareness, perception, campaign performance, and pipeline influence
- Conduct ongoing competitive and market research to keep WRITER's brand ahead of the conversation
Brand Central
- Build and own WRITER's brand repository as a single, scalable source of truth for assets, guidelines, templates, and toolkits
- Work with the creative team to make the brand activatable company-wide without compromising consistency
- Champion brand adoption across the organization through enablement programs
What You Need
- 7+ years building brands that stand for something, ideally at a high-growth B2B technology company
- Proven ownership of both brand strategy and execution
- Genuine excitement about agentic AI and its role in brand, with a real point of view on what works
- Experience managing agencies effectively, including writing useful briefs and giving feedback that improves work
- Experience working in or alongside product teams and translating brand into product experiences
- Experience building brand systems that scale: asset libraries, guidelines, repositories, brand skills, or AI-powered toolkits
- Fluency in brand metrics and the ability to connect brand performance to business outcomes
- Strong written and verbal communication skills with the ability to present campaigns and defend brand investment
- Low ego, high standards, and the ability to build shared ownership across the organization
Benefits and Perks
- Generous PTO plus company holidays
- Medical, dental, and vision coverage for you and your family
- Paid parental leave for all parents (16 weeks)
- Fertility and family planning support
- Early-detection cancer testing through Galleri
- Flexible spending account and dependent FSA options
- Health savings account for eligible plans with company contribution
- Wellness stipend for gym, massage, chiropractor, personal training, etc.
- Learning and development stipend
- Company-wide and team off-sites
- Competitive compensation, company stock options, and 401k