Senior Paid Marketing Manager

About WRITER

WRITER is the AI platform built for the world's most ambitious marketing and revenue teams, bringing the frontier of AI to the people who drive enterprise growth. With WRITER, autonomous agents work across the buyer journey, continuously executing on market signals and enterprise intelligence to grow revenue faster. Every agent action and asset is grounded in trust, built on an Enterprise Brain that unites brand, product, and company knowledge with fiduciary-grade governance and compliance.

Fortune 500 companies are transforming how they go to market with WRITER, including 3 of the top 5 US banks, 2 of the 5 largest global CPG conglomerates, and 4 of the top 5 US healthcare insurers. Founded in 2020, WRITER is backed by investors including Insight Partners, ICONIQ, Radical Ventures, Premji Invest, Balderton, B Capital, Salesforce Ventures, Adobe Ventures, Accenture, Citi Ventures, IBM Ventures, WndrCo, and others.

About the Role

WRITER is looking for a senior paid marketing manager to lead our paid media programs. In this role, you'll use AI to personalize and scale paid marketing across channels, with a focus on account-based marketing (ABM) and supporting enterprise sales cycles. You'll work cross-functionally with the broader marketing team to keep paid programs aligned with our overall strategy.

The ideal candidate will have a strategic, data-driven mindset, with deep expertise in full-funnel performance marketing. You'll bring a validated POV on digital planning, media execution, ad operations, and stakeholder management, paired with the passion of a marketer, the insight of a strategist, and the drive of a doer.

This position reports to the director of lifecycle marketing.

What You'll Do

• Build and manage paid marketing programs across social, search, and display channels
• Use AI tools to personalize campaigns and scale them efficiently
• Develop and execute account-based marketing strategies that target enterprise accounts
• Partner with sales to support long enterprise sales cycles
• Collaborate with the broader marketing team to align paid media with brand, content, and lifecycle initiatives
• Set up and optimize targeting, bidding, and budget allocation
• Analyze campaign performance and report on ROI, pipeline, and revenue impact
• Manage agency and vendor relationships

What You Need

• 5+ years of paid marketing experience, including ABM and enterprise-focused campaigns
• Experience using AI to personalize or scale marketing programs
• Strong understanding of enterprise sales cycles and how paid media supports them
• Experience working cross-functionally with marketing, sales, and product teams
• Proficiency with major ad platforms (Google Ads, LinkedIn, Meta, and others)
• Strong analytical skills to turn campaign data into budget and targeting decisions
• Clear communication across marketing, sales, and product, keeping stakeholders aligned on goals and results

Compensation

Base compensation: $157K - $185K, plus equity. Location: San Francisco, CA or New York City, NY (Hybrid).

Benefits and Perks

• Generous PTO plus company holidays
• Medical, dental, and vision coverage for you and your family
• Paid parental leave for all parents (16 weeks)
• Fertility and family planning support
• Early-detection cancer testing through Galleri
• Flexible spending account and dependent FSA options
• Health savings account for eligible plans with company contribution
• Wellness stipend for gym, massage, chiropractor, personal training, etc.
• Learning and development stipend
• Company-wide and team off-sites
• Competitive compensation, company stock options, and 401k