Brand Marketing Manager
Location: Remote, United States
Compensation: $85,000 - $95,000 per year
We're searching for brand marketers to partner with a growing consumer nutrition business. This newly created position would help build a children's nutrition brand in the U.S., translating brand strategy into campaigns, product launches, and experiences that connect with parents and families. We're especially interested in marketers with children's CPG experience who enjoy combining creative storytelling with hands-on execution.
What You'd Do
- Bring brand positioning to life through integrated campaigns across digital, social, creator, retail, and direct-to-consumer channels.
- Lead seasonal campaigns and product launches from concept and creative briefing through execution and performance reporting.
- Develop compelling brand narratives, messaging, and launch materials that build consumer awareness and trust.
- Partner with creative, paid media, social, influencer, PR, healthcare, and retail marketing teams to coordinate activity.
- Support retail and e-commerce growth through sampling programs, promotional materials, and activation assets.
- Evaluate partnerships, sponsorships, and ambassador opportunities that strengthen brand awareness and advocacy.
- Monitor consumer insights, category trends, and competitors to inform marketing decisions.
- Track campaign results and brand metrics, using insights to improve future activity.
- Maintain consistent brand messaging and coordinate with legal and regulatory partners on product claims and approvals.
What We're Looking For
- Experience in brand marketing, integrated marketing, or campaign management within CPG.
- Baby, toddler, or children's brand experience strongly preferred, particularly in nutrition, food, beverages, or supplements.
- A track record of delivering campaigns and launches with measurable results, such as increased engagement, trial, conversion, or retail sell-through.
- Strong project management skills and the ability to coordinate multiple priorities, agencies, and cross-functional partners.
- Experience briefing creative teams and managing content production.
- Comfort working within established claims and approval processes.
- An entrepreneurial mindset and enthusiasm for a growing consumer business.