Overview

The Associate, Brand Strategy & Activation supports the development, activation, and adoption of Humana's brand strategy across the enterprise. This role translates customer, market, competitive, and business insights into actionable recommendations, helping ensure brand priorities are consistently reflected across campaigns, communications, customer experiences, and business initiatives.

Reporting into the Associate Director, Brand Strategy & Activation, this role is ideal for a highly organized marketer who enjoys turning strategy into action. Successful candidates are comfortable navigating ambiguity, managing multiple stakeholders and workstreams, and helping bring large-scale brand initiatives to life in a complex, matrixed organization.

Role Responsibilities

• •Support brand enablement planning and execution, including project coordination, stakeholder alignment, workback planning, and implementation.
• •Partner with cross-functional teams to ensure brand strategies are effectively translated into campaigns, communications, experiences, and other customer touchpoints.
• •Support the implementation of major brand initiatives, coordinating activities across marketing, communications, customer experience, digital, media, and business teams.
• •Help identify opportunities to strengthen brand awareness, differentiation, engagement, and customer experience.
• •Develop and maintain brand enablement resources such as playbooks, toolkits, guidelines, templates, training materials, and adoption resources.
• •Support education, training, and engagement efforts that help teams understand and consistently apply brand strategy across the organization.
• •Facilitate stakeholder meetings, document key decisions and action items, and help drive accountability across teams.
• •Support brand strategy governance efforts by providing guidance on brand positioning, messaging, visual identity, and tone of voice.
• •Partner with internal teams and agency partners to support successful execution of brand initiatives and activation efforts.
• •Assist in monitoring brand health, campaign, and activation performance metrics to assess effectiveness and identify optimization opportunities.
• •Help identify risks, dependencies, and opportunities across projects, proactively elevating issues and driving solutions.

Required Qualifications

• •Bachelor's degree.
• •3+ years of experience in brand marketing, brand management, marketing, communications, account management, client services, integrated marketing, project management, or a related field.
• •Experience supporting integrated marketing campaigns, brand launches, or brand activation initiatives.
• •Understanding of brand positioning, messaging frameworks, and brand management principles.
• •Strong project management, communication, and collaboration skills.
• •Strong written, verbal, presentation, and relationship-building skills.
• •Demonstrated ability to collaborate effectively across cross-functional teams.
• •Demonstrated ability to manage multiple projects, stakeholders, and competing priorities in a fast-paced environment.
• •Comfortable operating in ambiguity and helping define plans, processes, and next steps in evolving situations.

Preferred Qualifications

• •Degree in Marketing, Communications, Business, or related field.
• •Experience in healthcare, insurance, financial services, consumer packaged goods, or another regulated industry.
• •Experience developing briefs, activation plans, training materials, playbooks, toolkits, or brand guidance resources.
• •Experience leveraging consumer and market insights to support strategic decision-making.
• •Experience working in a highly matrixed organization, agency environment, or client-services setting.
• •Experience supporting large-scale brand launches, rebrands, integrated marketing campaigns, or enterprise transformation initiatives.
• •Experience applying brand guidelines, reviewing creative work, or supporting brand governance processes.
• •Experience working with creative agencies or external partners.
• •Experience facilitating workshops, training sessions, or stakeholder working meetings.

Compensation and Benefits

• •Pay range: $71,100 - $97,800 per year, plus bonus incentive eligibility.
• •Benefits include medical, dental, and vision coverage, 401(k) retirement savings plan, paid time off, company and personal holidays, paid parental and caregiver leave, short-term and long-term disability, and life insurance.

Work Arrangement

• •This is a remote position. Occasional travel to Humana's offices for training or meetings may be required.
• •Home internet requirements: minimum 25 Mbps download and 10 Mbps upload speed.
• •Work must be performed from a dedicated space to protect member PHI and HIPAA information.

About Humana

Humana Inc. (NYSE: HUM) is a leading U.S. healthcare company. Through Humana insurance services and CenterWell healthcare services, Humana makes it easier for millions of people to achieve their best health, delivering care and service to people with Medicare and Medicaid, families, individuals, military service personnel, and communities at large.