Overview
Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As one of the fastest-growing SaaS companies in history, we surpassed $3B in revenue in our last fiscal year. Veeva became a public benefit corporation (PBC) in 2021, legally bound to balancing the interests of customers, employees, society, and investors. Veeva supports flexible work arrangements as a Work Anywhere company.
The Role
We are seeking a Marketing Director to lead global marketing for Falcon MLR, our agentic MLR solution. Partnering closely with marketing, strategy, and product management, you will develop the positioning, messaging, value propositions, and go-to-market strategy for Falcon MLR. You will execute global marketing strategies that drive brand awareness, pipeline growth, and engagement with existing customers and target accounts.
What You'll Do
- •Develop and drive global marketing strategy and go-to-market execution for Falcon MLR, aligning marketing initiatives with business objectives and market opportunities
- •Own the integrated marketing strategy, partnering closely with cross-functional teams on key objectives and campaign themes
- •Create awareness, nurture, and educate key contacts within target accounts to drive pipeline growth and accelerate sales opportunities
- •Develop compelling marketing content including customer stories, presentations, web content, videos, webinars, and sales tools to support every stage of the customer journey
- •Partner with Product Management and Strategy to build differentiated positioning, messaging, and value propositions that speak directly to key target buyers and influencers
- •Represent the voice of the customer by bringing market insights, competitive intelligence, and customer feedback into product and marketing strategies
- •Identify and act on opportunities to improve programs and ABM effectiveness through better audience segmentation, marketing techniques, and processes
- •Work cross-functionally with Sales, Enablement, Strategy, and Marketing teams to ensure optimal orchestration and execution of global marketing programs
- •Build and maintain a complete and accurate account and contact database
- •Measure marketing performance, evaluate business impact, and continuously optimize programs to improve awareness, pipeline, and customer adoption
Requirements
- •10+ years of enterprise B2B software marketing experience
- •Proven track record of building global, multi-channel campaigns and driving strategic go-to-market execution
- •Hands-on experience spanning GTM strategy development through content creation and editing including customer stories, presentations, web content, videos, and sales tools
- •Deep understanding of database management, audience segmentation, and targeted nurture programs including ABM to accelerate pipeline growth and sales opportunities
- •Proven ability to build trusted relationships and drive alignment across multiple product lines and matrixed global regions
- •Experience leading end-to-end integrated marketing programs across product launches, field programs, demand generation, webinars, events, and sales enablement
- •Demonstrated experience defining success metrics, tracking campaign performance, evaluating business impact, and continuously optimizing programs based on data and customer insights
Nice to Have
- •Experience marketing high-value solutions to the life sciences industry
- •Experience with Marketo
Compensation
Total compensation: 90,000 - 150,000 EUR. Actual total compensation may vary within the range depending on experience and location. Compensation may be composed of other types such as variable bonus and/or stock bonus.
