Overview

This position is listed on behalf of a partner company based in Canada. The Associate Director, Strategy (Ecommerce) is a senior leadership role focused on shaping ecommerce growth strategies for direct-to-consumer (DTC) and omnichannel consumer brands. You will drive full-funnel performance marketing strategies that connect paid media investments to profitable, sustainable business growth.

You will oversee complex, high-spend campaigns across multiple digital channels, build strong client partnerships, and deliver measurable commercial results. Working closely with senior stakeholders, you will translate performance data, customer insights, and market trends into actionable growth strategies, while leading and developing a team of experienced marketers.

Accountabilities

• •Own the strategic direction of large-scale, full-funnel ecommerce campaigns across platforms such as Meta, Google Search, YouTube, TikTok, and programmatic advertising, ensuring alignment with business objectives and long-term growth targets.
• •Help clients optimize customer acquisition costs (CAC), return on advertising spend (ROAS), marketing efficiency ratio (MER), incremental revenue, customer lifetime value, and profitability while balancing growth with margin sustainability.
• •Serve as the senior strategic partner for complex, high-value accounts, working directly with executive stakeholders to understand business challenges, recommend solutions, communicate results, and strengthen long-term client retention.
• •Oversee forecasting, budget pacing, campaign performance, creative testing, shopping feeds, and measurement strategies to maximize the effectiveness of advertising investments.
• •Manage and mentor a team of 15 or more professionals across multiple levels, including managers, establishing clear expectations, performance standards, and development opportunities.
• •Develop and evolve reporting frameworks, dashboards, and measurement processes that provide actionable insights and support executive-level communication.
• •Identify and implement department-wide initiatives, workflows, and processes that enhance delivery consistency, campaign effectiveness, team productivity, and overall service quality.
• •Partner with senior leadership and cross-functional teams to develop and execute short- and long-term roadmaps, evolve service offerings, and identify opportunities for innovation and differentiation.
• •Lead high-stakes client discussions, resolve performance issues, manage competing priorities, and build stakeholder alignment through clear communication and commercially grounded recommendations.
• •Stay informed about emerging performance marketing trends, platform developments, measurement methodologies, and industry best practices.

Requirements

• •Demonstrated experience leading large-scale, multi-channel, full-funnel performance marketing programs, including campaigns with monthly advertising spend exceeding USD $1 million.
• •Proven experience managing and developing teams of 15 or more professionals across multiple levels, including managers, with responsibility for team performance, coaching, development, and operational effectiveness.
• •Strong understanding of DTC and omnichannel ecommerce business models, with the ability to connect paid media strategy to revenue growth, customer acquisition, lifetime value, incremental performance, and profitability.
• •Extensive experience overseeing performance marketing across Meta, Google Search, YouTube, TikTok, and programmatic advertising, including hands-on understanding of campaign execution and optimization.
• •Experience designing and improving performance dashboards and reporting systems using tools such as Looker, Google Sheets, Excel, or Tableau, with a focus on actionable insights and executive-level decision-making.
• •Demonstrated ability to lead forecasting, budget pacing, performance measurement, and strategic planning across complex accounts and diverse business models.
• •Strong experience managing relationships with senior and C-suite stakeholders, navigating high-pressure situations, presenting strategic recommendations, and securing alignment around business priorities.
• •A track record of implementing initiatives adopted at the department or company level to improve performance standards, operational consistency, and team effectiveness.
• •Excellent written and verbal communication, sound commercial judgment, and the ability to translate complex performance data into clear, actionable recommendations.
• •Ability to work effectively in a remote-first environment, maintain strong cross-functional relationships, and manage priorities across distributed teams.
• •Candidates must already be legally authorized to work in Canada. Visa sponsorship is not available.

Compensation and Benefits

• •Competitive starting salary of CAD $112,000 to $130,000 annually, with a full compensation band of CAD $112,000 to $151,000.
• •Eligibility for quarterly profit-sharing payments after one year of employment.
• •Health, dental, and paramedical coverage.
• •Remote-first flexibility with flexible working hours Monday through Friday, generally between 9 a.m. and 5 p.m. in your local time zone.
• •Paid vacation and dedicated well-being time.
• •Access to career development resources and internal career coaches.
• •Structured 30-, 60-, and 90-day onboarding plan.
• •Inclusive workplace committed to diversity, equity, inclusion, and belonging.