Overview
Hot Wheels is looking for a collaborative product marketer to join the Hot Wheels RC Global Brand Team as an Associate Manager, Toy Marketing. In this role, you will work in close partnership with the Toy Marketing Sr. Manager to drive the Hot Wheels RC toy business, supporting end-to-end toy portfolio strategy and product development pipeline.
An iconic brand for over 50 years, Hot Wheels partners with world class auto manufacturers, top entertainment franchises, global gaming powerhouses, and car culture icons. Hot Wheels die-cast cars are sold in over 100 countries, with over 10 million cars produced a week, making it the #1 selling toy in the world.
Responsibilities
- •Work in collaboration with the Sr Marketing Manager to manage the product portfolio, developing business strategies, objectives and insights and managing the P&L.
- •Work closely with cross-functional partners (Design, Packaging, Product Development, etc.) to help develop the product line, focusing on proper Mix Management techniques throughout the portfolio, and ensuring alignment at all key milestones.
- •Own the day-to-day management of the product segment and act as point of contact for brand inquiries and dissemination of brand information.
- •Assist in gaining buy-in to global product strategies at all levels, as well as executional commitment from internal partners to activate across key markets and key lines of business.
- •Work closely with the Product Design, Packaging and Development teams to bring innovative and compelling toys to market on time and on budget backed by Consumer Insights.
- •Communicate regularly with regional teams and lines of business to ensure needs are being met.
- •Present regularly with confidence in front of large groups to drive brand strategy and products.
- •Monitor key trends, brands and competitors' performance in all markets.
- •Lead global business reporting and analysis.
- •Work alongside the brand marketing team to contribute to the planning and execution of global brand building activities, development of global marketing tools and development of content with internal and external groups, all through a product-focused lens.
- •Work with other Mattel Global Brand teams to share plans and best practices around the world.
Requirements
- •2+ years relevant work experience with MBA or 5+ years without MBA
- •MBA preferred but not necessary with the right experience
- •Experience with company/product/marketing that is rooted in consumer trends
- •Innovative thinker who can think outside the box
- •Passionate about making a difference and cares about the global impact of their work
- •Thorough understanding of marketing mix and KPIs
- •Experience analyzing data and managing financials
- •Ability to synthesize data and pull insights to create recommendations
- •Strong skills presenting in front of large groups and a senior level audience
- •Highly organized, independent and detail oriented with strong follow up skills
- •Strong time management, planning and project execution skills
- •Excellent written and verbal communication skills
- •Strong interpersonal skills with the ability to build solid collaborative relationships
- •Strong PowerPoint creation and presentation skills, proficiency in Outlook, Word and Excel
- •Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves
Compensation and Work Model
- •Pay range: $110,000 to $135,000 annually, based on location, skills, and experience
- •In-office Monday through Thursday, work from home on Fridays
- •Mattel offers competitive total pay programs, comprehensive benefits, and resources to support employee growth
About Mattel
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. Franchise brands include Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas and Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.
