Overview

This position is listed on behalf of a partner company operating in the premium hospitality and travel sector. The partner manages all applications and next steps. They are looking for an Associate Director of Marketing based in Brazil.

As Associate Director of Marketing, you will help shape and scale global marketing strategy across brand development, creative production, content, and growth initiatives. You will lead a distributed team of employees, contractors, and agency partners, ensuring marketing efforts strengthen brand positioning while driving measurable demand and revenue. You will oversee initiatives spanning social media, performance marketing, distribution partnerships, and integrated campaigns, connecting compelling storytelling with commercial results. You will also help optimize marketing operations across thousands of properties and dozens of booking platforms, leveraging AI to improve efficiency, creativity, and performance.

Accountabilities

Marketing Team Leadership

• •Lead the day-to-day activities of a globally distributed marketing team spanning brand, creative, content, photography, social media, performance marketing, SEO, lifecycle marketing, and CRM.

Brand Strategy and Positioning

• •Develop and maintain a consistent brand strategy, tone of voice, and visual identity across all guest and homeowner touchpoints, ensuring a cohesive premium experience.

Social Media Strategy

• •Oversee social media strategy and execution across Instagram, TikTok, and emerging platforms, driving audience engagement, brand awareness, and customer acquisition.

Distribution Channel Marketing

• •Manage marketing initiatives across more than 60 OTA platforms and direct-booking channels, optimizing property visibility, merchandising, and promotional performance.

Integrated Campaign Management

• •Plan and execute integrated marketing campaigns aligned with seasonal travel trends, new market launches, property onboarding, and boutique hotel portfolio initiatives.

Performance Marketing Oversight

• •Guide paid social, paid search, programmatic advertising, affiliate marketing, and attribution initiatives to improve acquisition efficiency and measurable business outcomes.

Content and Creative Operations

• •Build scalable content and photography production processes, overseeing how creative assets are captured, edited, organized, and deployed across a portfolio of more than 3,000 properties.

Team Development and Performance Management

• •Coach team members, manage performance, coordinate collaboration across time zones, and oversee the selection and management of external vendors and agency partners.

Budget Management and Reporting

• •Track marketing budgets, develop forecasts, monitor performance indicators, and provide clear reports and strategic recommendations to senior leadership.

AI-Driven Marketing Innovation

• •Integrate AI tools into content generation, creative production, media buying, analytics, and operational workflows to increase productivity and improve marketing effectiveness.

Cross-Functional Collaboration

• •Align brand storytelling, distribution strategy, and growth initiatives with broader commercial objectives, ensuring marketing investments contribute to business performance.

Requirements

• •At least 5 years of marketing experience, including substantial experience in luxury hospitality, travel, premium vacation rentals, boutique hotels, or comparable high-end travel brands.
• •Demonstrated experience developing, managing, or scaling premium brands, with a strong understanding of positioning, brand identity, and customer experience.
• •Hands-on expertise in social media strategy, content development, and creative marketing across multiple digital platforms.
• •Direct experience managing OTA channels, particularly Airbnb and Vrbo, with an understanding of listing optimization, distribution marketing, and booking performance.
• •Familiarity with paid acquisition channels, search marketing, affiliate strategies, SEO, lifecycle marketing, CRM, and performance measurement.
• •Experience managing distributed teams, contractors, and agency partners across creative and growth functions.
• •Strong practical knowledge of AI tools such as ChatGPT, Claude, and comparable technologies, with the ability to incorporate them into daily workflows.
• •Ability to connect brand-building initiatives with measurable commercial outcomes, evaluate campaign performance, manage budgets, and make data-informed decisions.
• •Strong organizational skills and the ability to coordinate multiple campaigns, stakeholders, vendors, and priorities in a fast-paced environment.
• •Excellent written and spoken English proficiency at a near-native level.
• •Must be based in Brazil.
• •Availability to work during US business hours, aligned with Pacific, Central, or Eastern Time.

Compensation and Benefits

• •Competitive annual base salary: USD $50,000 to $80,000, depending on location and experience.
• •Performance-based bonus: 15% of base salary.
• •Fully remote work, subject to geographic eligibility and US business-hour requirements.
• •Generous paid time off.
• •Leadership opportunities across a globally distributed marketing team.
• •Broad marketing ownership spanning brand strategy, creative production, performance marketing, distribution channels, and growth initiatives.
• •Professional development within the hospitality and travel industry.