About the Company

e.l.f. Beauty's purpose is to make the world a better place for every eye, lip, and face.

Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, e.l.f. Hair, Well People, Naturium and rhode.

In Fiscal Year 26, we had net sales of $1.6 Billion with 7 consecutive years of net sales growth. Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility, equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment.

Position Overview

This role sits within the e.l.f. Hair business, an entrepreneurial incubator focused on building and scaling the next generation of e.l.f. brands, communities, and category-defining ideas.

We are looking for a collaborative, humble, and hungry leader who builds strong cross-functional relationships across Brand, Creative, PR, Influencer, Community, Paid Media, Connected Commerce, and agency partners to drive integrated business impact. Deeply tapped into culture, creators, and consumer behavior, you understand how brands earn attention today and how to create moments communities genuinely want to talk about.

What You'll Do

Collaborate Across the e.l.f.iverse

• •Serve as the integrated marketing flywheel lead, connecting social, influencer, PR, community, commerce, and experiential into one seamless ecosystem designed to drive measurable ROI, business growth, and real-time optimization.

Build the Brand in Culture

• •Help shape the voice, personality, and cultural identity of the brand through integrated marketing across social, influencer, PR, partnerships, events, community, and earned storytelling.
• •Translate consumer insights, trends, and platform behaviors into timely, relevant marketing moments.
• •Identify whitespace opportunities and emerging cultural conversations before everyone else does.

Own Social Strategy

• •Lead social strategy and day-to-day execution across TikTok, Instagram, YouTube, and emerging platforms.
• •Oversee the social content calendar, ensuring alignment with launches, campaigns, and business priorities.
• •Partner cross-functionally with Creative and agencies to develop platform-native content and compelling creative briefs.
• •Track campaign performance and social analytics, surfacing actionable insights and optimization opportunities in real time.

Drive Influencer Marketing

• •Build and execute creator strategies across paid and organic, partnering closely with influencer agencies and key stakeholders.
• •Identify emerging creators and culturally relevant voices that align with the brand's values, aesthetic, and audience.

Manage Creator Relationships

• •Oversee creator partnerships, product seeding, campaign coordination, and performance tracking to ensure impactful execution and measurable results.

Lead PR and Experiential Moments

• •Partner closely with PR teams and external partners to maximize earned media, cultural conversation, and brand buzz.
• •Concept and execute scrappy, high-impact events, creator experiences, and community activations that people actually want to post, share, and talk about.

Who You Are

• •6 to 8 years of experience across integrated marketing, communications, social, and influencer marketing.
• •Experience in beauty, fashion, or CPG is a bonus.
• •You thrive in fast-moving environments where priorities shift quickly and no two days look the same.
• •You are equally comfortable thinking strategically and rolling up your sleeves to execute.
• •You have a proven ability to build and grow communities through culturally relevant storytelling, creator relationships, and experiences that deepen engagement and foster loyalty.
• •You have a strong understanding of how earned media and social conversation work together with paid media to amplify reach and maximize campaign impact.
• •You are passionate about expanding new audiences while going deep with subcultures and communities that shape culture.
• •You bring excellent communication, copywriting, and presentation skills.
• •You are collaborative, humble, hungry, highly organized, and energized by ambitious goals.
• •You are scrappy, entrepreneurial, and excited by the opportunity to grow alongside a new business and brand.

Compensation

$110,000 - $140,000 per year