Overview
TalentReach is hiring on behalf of a client seeking a Competitive Intelligence Analyst to support strategic marketing and sales initiatives. This contract role is ideal for someone who enjoys transforming market research, customer insights, and competitive analysis into actionable resources that help sales teams win more business.
You'll partner across Marketing, Product, Sales, and Enablement teams to deliver competitive intelligence, support win/loss analysis, and create content that empowers customer-facing teams.
Role
As a Competitive Intelligence Analyst, you'll help shape competitive strategy by analyzing market trends, synthesizing customer feedback, and developing sales enablement materials. You'll support company-wide win/loss initiatives, maintain competitive resources, and collaborate across departments to ensure internal teams have the insights they need to effectively position products in the marketplace.
What You'll Do
- •Support the company's win/loss program through operational coordination and quarterly reporting
- •Analyze qualitative and quantitative research to identify competitive trends, customer insights, and market opportunities
- •Create and maintain competitive intelligence assets, including battle cards, product comparisons, sales playbooks, and customer-facing collateral
- •Partner with Marketing, Product, Sales, and Enablement teams to develop educational content and self-service resources
- •Conduct competitive research and monitor industry developments to identify emerging opportunities and threats
- •Perform content audits to ensure sales and marketing materials remain current and effective
- •Translate research findings into clear, actionable recommendations for internal stakeholders
- •Contribute to initiatives that strengthen competitive positioning and improve sales effectiveness
What You'll Bring
- •3+ years of experience in competitive intelligence, product marketing, market research, or a related role
- •Experience supporting competitive intelligence or win/loss analysis programs
- •Experience within a B2B SaaS or enterprise software environment preferred
- •Strong analytical skills with the ability to evaluate market trends, competitive positioning, and customer insights
- •Experience creating customer-facing marketing, sales, or enablement materials
- •Excellent written and verbal communication skills
- •Strong collaboration and relationship-building skills across cross-functional teams
- •Highly organized with a strong sense of ownership and attention to detail
- •Curious, research-oriented mindset with the ability to synthesize information from multiple sources
- •Creative problem-solving skills and the ability to identify competitive opportunities
