About Us
Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast, the most watched person in the world. Renowned for revolutionizing digital content creation, Beast Industries encompasses a diverse portfolio of ventures that extend far beyond its origins on YouTube. With a mission to entertain, inspire, and create significant social impact, Beast Industries operates across various domains including digital media, philanthropy, consumer products, and innovative business initiatives.
About the Role
As the Account Director, Strategist, Financial Services at MrBeast, you are the senior strategist owning the pre-sale phase of every integration inside the MrBeast ecosystem for one of our largest financial services partners. Your job is to take the strategic direction set by the VP Partnerships and convert it into a specific, sellable concept that ties your client's business objectives to MrBeast's creative language and audience.
Your primary focus is high-level strategy and pre-sale development, allowing our dedicated production teams to manage execution and on-set activation.
This role is based in New York, where you'll work in-office five days per week, or you'll operate in a fully remote environment while maintaining tight, daily collaboration with teams in New York and North Carolina. Regardless of location, you'll be expected to operate on Eastern Standard Time (EST) hours.
What You'll Do
- •Develop the pre-sale deliverable for every integration, including the concept doc, pitch deck, KPI mapping, and measurement architecture.
- •Manage the partner content marketing calendar to ensure every product launch is packaged around a high-impact content moment.
- •Translate the client's business objectives into MrBeast content architecture, determining whether campaigns land better as a Main Channel headline integration, a Shorts campaign, or a Beast Games challenge.
- •Spearhead brand-KPI-to-asset mapping by aligning client measurement goals (unaided awareness lift, purchase consideration, app downloads, account openings) with the optimal MrBeast assets.
- •Collaborate with the Creative Lead on concept feasibility, production complexity, and creative fit with MrBeast's brand voice.
- •Build the acquisition-and-retention narrative into every integration, ensuring every proposal has a defensible answer to how it drives new funded accounts or reduces attrition.
- •Manage regulated-category constraints in pre-sale, baking required disclosures, banking disclaimers, and compliant claims into the concept.
- •Coordinate with the client's product and growth marketing teams, architecting the connection where a MrBeast integration ties to app onboarding or card activation.
- •Lead the concept-to-close cycle as the primary quarterback of the pre-sale motion, from first client conversation to signed IO.
- •Hand off cleanly to Activation when the deal closes, briefing the Activation Account Director comprehensively, then staying consultative through production without owning execution.
- •Feed learnings back into strategy after every activation, incorporating what worked and what didn't into the next cycle.
What We're Looking For
- •15+ years of experience blending integrated marketing strategy with financial services account leadership, either brand-side or agency-side.
- •Direct experience packaging integrated campaigns with a top-tier YouTuber, streaming platform, or premium content publisher.
- •Product-marketing experience relevant to co-branded financial products, including co-branded cards, licensed products, or merchandise marketing.
- •Working knowledge of financial marketing regulations and comfort partnering with client legal and compliance teams.
- •Fluency in both client marketing planning and creative brainstorm environments, able to operate as a peer in both settings.
- •Track record of KPI-mapping sophistication, including measurement frameworks that have survived a marketing-mix modeling review.
- •Media literacy sufficient to assess production feasibility and avoid proposing concepts that are physically un-shootable.
- •Consulting background welcome, particularly MBB associates or engagement managers with financial services expertise, or corporate development experience at a media firm.
Compensation and Benefits
- •Fixed annual salary of $178,000 - $223,000 plus an annual bonus, an employee equity plan grant, and comprehensive benefits.
- •Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance
- •Company contributions to employee Health Savings Accounts (HSA)
- •401k Plan with Safe Harbor company-matching
- •Flexible vacation policy and paid company holidays
- •Company-provided technology package
- •Relocation assistance where applicable, including travel and company-provided housing for the first 90 days
