Overview

Hi, I'm Tim! I run Scaled Outbound at Ashby. We've spent the last year building the system: campaign architecture, the tooling stack, and the automated email and LinkedIn motion that reaches buyers with thoughtful messaging at a volume no human team can match.

Here's where it breaks. The moment a campaign ships, my attention is already pulled to the next priority. So the work that makes a good campaign great isn't happening with the level of care it deserves; refreshing and optimizing copy before it fatigues, finding creative new hooks by pulling in from the amazing content library and listening infrastructure, and partnering with other members of the team to create a complete 'happy prospect > customer journey'. This role exists to close this gap.

We're looking for someone who is deeply curious, with great taste, and who gets energy from optimizing campaigns to perfection, institutionalizing learnings, and scaling the learnings we have from across the business into the most thoughtful, genuinely valuable, and high-converting campaigns. You can think of yourself as the owner of everything that happens after a Scaled Outbound campaign goes live.

Responsibilities

• •Optimizing and scaling outbound campaigns. Develop highly iterative experimentation methodology sprints to constantly improve the quality of existing campaigns and ensure we land the right message, at the right time, with the right contact.
• •Keep the automated motion from going stale. Co-own the email and LinkedIn sequences with the Program Manager. Sequence refresh, new angles, and killing fatigue before it shows up in the numbers.
• •Own copy optimization and conversion. Look at underperforming sequences, understand why, and fix them. This includes owning the Twain prompt library that shapes 1:1 generated copy, tuning it so personalization at volume reads like a sharp human wrote it.
• •Turn performance data into action. Own QA and performance analysis for the automated motion and quickly conclude what is and isn't working, then redesign and optimize toward conversion.
• •Collate and integrate materials and learnings from Sales, PMM, and Content. Work directly with Sales Managers, Product Marketing, and Content to pull fresh proof points, launches, and data into active sequences.
• •Co-own program-level physical touches. Programs will vary from ICP-tailored gifting to event invitations and user group meetups.

The Stack

• •Clay, HubSpot, Instantly, HeyReach, and Twain. You don't need to have used all of these before, but you should be the kind of person who gets fluent in a new tool quickly.

You'll Probably Love This Role If

• •You have a creative experimental mindset, strong opinions about what good copy looks like, and no fear of testing unconventional approaches
• •You're energized by optimization, not just creation. You'd rather make a live campaign convert 20% better than write a brand-new one from scratch
• •You're copy and customer obsessed, you take time to understand the buyer and can diagnose why a sequence is underperforming, then act on it
• •You read campaign performance data fluently and turn it into the next play
• •You've run cold outbound sequences before (email or LinkedIn)
• •You like owning something horizontal that raises the performance of every campaign the team builds

Background We're Looking For

There are two paths into this role and we're open to both:

Marketing side: Demand gen, growth, or lifecycle/outbound marketing at a B2B SaaS company, where you personally wrote and optimized cold sequences rather than briefing them.

Sales side: Multiple years in outbound sales, starting as a BDR/SDR. If you moved into an AE role, you kept running your own outbound. You built your own lists, wrote your own sequences, and sourced a meaningful share of your pipeline from cold outbound at real volume.

Either way, what we're actually looking for is the same:

• •You've written cold email and/or LinkedIn sequences and been measured on what they produced
• •You've worked in a sequencing or sales engagement tool (Instantly, Smartlead, HeyReach, or similar) and can read performance data without waiting on an analyst/ops
• •You reach for AI to compress your own work, whether that's research, first drafts, pattern-finding in performance data, or building something small to save yourself time
• •You care about pipeline, not MQLs

This Role Is Not For You If

• •You want to primarily write long-form or brand content
• •You think a live campaign on auto-enroll is done
• •You prefer a locked playbook
• •You're uncomfortable being measured on the performance of a system you didn't build from the ground up
• •You get overwhelmed by the detailed work of optimizing (sequence refresh, localization, reporting, QA, swapping content)
• •You'd rather own a single campaign end-to-end than raise the floor on all of them
• •Your outbound experience is agency-side or brand-side rather than in-house at a B2B SaaS company
• •You've briefed copy but haven't personally written and shipped cold sequences
• •You need an analyst to tell you what the campaign data says

Interview Plan

• •30 minutes intro call with Michelle (Recruiter Screen)
• •45 minutes interview with Tim McCann (Hiring Manager)
• •30 minutes interview with Harriet (VP Marketing)
• •30 minute take home review with Tim, Harriet, and Sam
• •Final panel: 30 minutes with Claire (Demand Gen), 30 minutes with Sam (SMB Sales Leader), 30 minutes with Lia (Product Marketing Leader)

Compensation and Benefits

• •OTE $120K to $165K plus equity
• •10-year exercise window for stock options
• •Unlimited PTO with four weeks recommended per year
• •Twelve weeks of fully paid family leave in the US
• •Generous equipment, software, and office furniture budget
• •$100/month education budget with more expensive items covered with manager approval
• •Top-notch health insurance for you and your dependents with all premiums covered and a 401k match (US)
• •Remote - US