About ServiceNow

ServiceNow is the AI control tower for business reinvention. The ServiceNow AI platform brings together any AI, any data, and any workflow, helping 85% of the Fortune 500 work smarter, faster, and better.

The Role

ServiceNow's Digital Experience Strategy team operates at the intersection of product strategy and marketing, defining what gets built and why. This is pure product strategy: vision, direction, and strategic thinking that shapes digital experiences for a global enterprise AI leader.

ServiceNow launches new products constantly and acquires strategic companies regularly. This role owns two pillars: establishing how product launches reach buyers across the digital ecosystem, and building the playbook for integrating acquired companies' digital presence.

You write the strategy and requirements that guide how Product Marketing, UX, Engineering, and M&A teams execute. You sit between product, marketing, and technology, translating strategic decisions into clear direction. You build organizational muscle around launch and integration discipline through frameworks and playbooks.

Key Responsibilities

M&A Digital Integration (80%)

The playbooks, governance, and operating rhythms you build become how ServiceNow integrates every company it acquires.

• •Drive M&A digital integration and marketing technology consolidation, unifying disparate properties into a single ecosystem
• •Partner with teams to assess operational readiness and execution risk: systems landscape, team capacity, process maturity, and the cost and timeline to remediate findings
• •Develop the digital strategy for post-acquisition including login/portal integration, rebranding, tech stack decisions, customer community migration, portfolio positioning, and site presence
• •Create decision frameworks for integration trade-offs: which assets stay separate, which consolidate, and how to migrate customers without friction
• •Establish integration priorities and sequencing with M&A, Product, and Legal teams
• •Partner on marketing technology decisions including consolidating lead management, CRM integration, and analytics stacks
• •Create clarity around sequencing, priorities, trade-offs, and escalations that keep workstreams unblocked
• •Write requirements and direct Product Managers and teams responsible for execution

Launches (20%)

• •Define horizontal launch strategy and transform how launches are showcased across the digital ecosystem, establishing what gets featured, how it is presented, and what does not make the cut
• •Create reusable launch playbooks that enable consistent, high-quality execution without reinventing each cycle
• •Define decision criteria for launch prominence and content refresh sequencing
• •Guide Product Marketing on what to showcase, how to present it, and where it belongs in the buyer journey
• •Use analytics and engagement metrics to validate strategy and refine execution

Required Qualifications

• •7+ years of experience in product management, consulting, product strategy, or digital experience strategy
• •Track record of M&A integration experience with ownership of integrations including consolidation decisions, product integrations, and technical trade-offs
• •Strong operational judgment and ability to move between strategy and execution
• •Experience with product launches and leading major digital initiatives from strategy through execution
• •Strong stakeholder management with ability to influence senior leaders and drive alignment across product, marketing, and engineering
• •Comfortable managing multiple concurrent integrations and launches at different stages
• •Data-driven approach to strategy validation using analytics, research, and metrics
• •Technical literacy including comfort discussing API architecture, data migration, login/auth consolidation, and deprecation trade-offs

Preferred Qualifications

• •UX experience or design sensibility
• •Experience applying AI tools to work
• •Experience leading digital transformation or rebranding initiatives
• •Familiarity with marketing technology stacks and lead management systems

Compensation

Base pay range: $155,400 - $272,000, plus equity, variable/incentive compensation, and benefits. Benefits include health plans, flexible spending accounts, 401(k) with company match, ESPP, matching donations, flexible time away, and family leave programs. Compensation varies based on geographic location, qualifications, skill level, and competencies.