Overview

As part of IMDA's Communications & Marketing Division, you will lead a team to develop and execute strategic communications, branding, and media engagement initiatives across the organisation.

Responsibilities

Strategic Communications and Branding

• •Lead the development of overarching strategic communications framework, key narratives, and integrated communications plans, working across multiple departments and stakeholders
• •Provide strategic counsel to internal teams to ensure speeches and other communication materials are aligned with strategic messages
• •Evaluate and enhance strategic communications and branding
• •Oversee and implement corporate identity guidelines to ensure brand alignment across all channels
• •Oversee data sense-making, message testing, and media analytics to measure impact
• •Encourage the adoption of AI and modern tech workflows to optimise content distribution and audience engagement

Executive Communications and Thought Leadership

• •Develop and execute thought leadership initiatives and executive communications (speeches and presentations at events, public/media outreach) for senior leadership
• •Identify and curate high-impact speaking platforms and strategic outreach opportunities to grow IMDA's mindshare locally and globally

Corporate Communications

• •Plan and manage the production of corporate publications and collaterals (e.g. Annual Report, Impact e-newsletter, Infographics, greeting EDMs)
• •Appoint and manage creative, PR and other agencies (e.g. intelligent media monitoring services, research) and corresponding contracts to ensure good service standards

Media Engagement and Press Office

• •Oversee the full spectrum of media engagement responsibilities including developing and implementing media engagement strategy, handling media queries, issues/crisis management, proactive media pitching, and story ideas
• •Keep abreast of media landscapes and trends overseas to develop relevant stories and materials to secure sustained exposure and coverage for IMDA and Singapore's infocomm and media industry
• •Where needed, manage foreign media visits to Singapore to profile the infocomm tech and media capabilities of Singapore-based businesses
• •Evaluate, measure and make recommendations on the impact of IMDA's media efforts

Requirements

• •Minimum 15 years of relevant experience in Public Relations, Government Communications, Public Affairs, or Journalism
• •Minimum 5 years of team and staff management experience
• •Experience working with and pitching to journalists across tech, media, manpower, and business beats across media channels
• •Ability to understand business units' needs and translate these into impactful strategic communications plans
• •Creative writing and presentation skills; experienced in managing senior stakeholders for public engagements
• •Highly driven and energetic, able to thrive and deliver results in a fast-paced working environment
• •Self-starter in project management with creative thinking to enable quick turnarounds
• •Experience managing third-party agencies, vendors, and suppliers
• •Ability to work well independently while being a strong team player
• •Curiosity and interest in the tech and media industry