Bachelor's degree in marketing or business1-2 years marketing operations or campaign supportAdobe Journey Optimizer (AJO)Adobe Experience Platform (AEP)HTML / CSS for email or webSalesforce or similar CRM/marketing platformAgile environment experienceQA for marketing journeysNext Best Action / personalization logicResponsive email & accessibility standardsJSON / API-driven personalizationAdobe AEP or AJO certificationRegulated industry exposure (healthcare/finance)
Job Description
Humana is seeking an Associate, Builder AXP to join their Communication Delivery and Execution team. The role involves configuring and deploying Next Best Action (NBA) journeys using Adobe Experience Platform and Adobe Journey Optimizer, supporting campaign execution, building HTML-based email templates, conducting quality assurance, and collaborating with cross-functional teams. The position requires a Bachelor's degree in marketing or related field plus 1-3 years of marketing operations experience, with proficiency in Adobe platforms and HTML/CSS.
Overview
Join Humana's Communication Delivery and Execution team as an Associate, Builder AXP, where you'll support the configuration and deployment of Next Best Action (NBA) journeys using Adobe Experience Platform (AEP), Adobe Journey Optimizer (AJO), and HTML-based communications. This role offers the opportunity to learn and grow within a collaborative, agile environment while contributing to impactful member experiences.
You will assist in various phases of the product lifecycle by helping translate NBA strategy into journey/campaign logic, supporting testing and deployment, and contributing to ongoing optimization efforts. You'll work closely with cross-functional teams to ensure journeys are accurate, compliant, and aligned with business goals.
Role Responsibilities
•Assist in configuring and testing personalized journeys/campaigns in Adobe Journey Optimizer based on NBA strategy
•Support the data analytics team in building and validating audience segments in Adobe Experience Platform
•Collaborate with lifecycle marketers and channel leads to activate journey/campaign logic and improve targeting
•Conduct quality assurance across journey components including events, wait steps, personalization rules, and triggers
•Build and maintain HTML-based email templates and other digital assets to support journey execution
•Ensure HTML communications are responsive, accessible, and aligned with brand standards
•Monitor journey/campaign performance and assist in resolving execution issues
•Maintain documentation and contribute to platform governance and best practices
•Participate in training and enablement efforts to expand AJO/AEP capabilities across the team
•Help deliver personalized member journeys/campaigns that enhance engagement and satisfaction
•Support accurate and compliant execution of NBA logic across channels
•Contribute to operational excellence through QA and platform stewardship
•Grow your expertise in marketing technology, HTML development, and journey orchestration
Required Qualifications
•Bachelor's Degree in marketing, business, or a related field or 1-3 years of experience working within a marketing campaign delivery team
•1-2 years of experience in marketing operations, lifecycle marketing, or digital campaign support
•Exposure to Adobe Journey Optimizer, Adobe Experience Platform, Salesforce or similar platforms
•Beginner level or higher proficiency in HTML/CSS for email or web development
•Strong attention to detail and ability to collaborate across technical and business teams
•Interest or experience in working in agile-based pod environments
Preferred Qualifications
•Familiarity with Next Best Action personalization logic, event triggers, and segmentation
•Exposure to regulated industries such as healthcare or financial services
•Basic understanding of JSON, event payloads, or API-driven personalization
•Experience with responsive email design and accessibility standards
•Adobe certifications in AEP or AJO
Work Environment
This is a remote position. Home or Hybrid Home/Office employees must have a minimum download speed of 25 Mbps and upload speed of 10 Mbps. Work must be conducted from a dedicated space to protect member PHI and HIPAA information. Occasional travel to Humana's offices for training or meetings may be required.
Compensation and Benefits
•Pay range: $86,300 - $118,700 per year
•Eligible for a bonus incentive plan based on company and/or individual performance
•Medical, dental, and vision benefits
•401(k) retirement savings plan
•Paid time off, company and personal holidays, paid parental and caregiver leave
•Short-term and long-term disability
•Life insurance
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