Overview

Humana is seeking a CRM Marketing Lead (Lead, Prevention Marketing) to join their caring community. This role plans, recommends, implements, and optimizes marketing communications to members based on detailed quantitative analyses of consumer databases and external data sources. The CRM Marketing Lead develops data-driven insights into members, their behaviors, buying preferences, and patterns.

This position works on problems of diverse scope and complexity ranging from moderate to substantial, advises executives on functional strategies, and exercises independent judgment on complex issues with minimal supervision.

Responsibilities

• •Define pod-level strategy for engagement campaigns, aligned with enterprise goals and member needs.
• •Lead end-to-end execution of multi-channel marketing initiatives (email, mail, SMS, app, web, call center, IVR), ensuring timely delivery and measurable impact.
• •Own the learning agenda by developing hypotheses, running experiments, and applying insights to optimize campaign performance.
• •Facilitate agile ceremonies (e.g., sprint planning, stand-ups, retrospectives) to keep pods focused, aligned, and delivering against goals.
• •Remove blockers and escalate dependencies to enable smooth cross-functional collaboration and timely decision-making.
• •Collaborate with product, analytics, and channel teams to embed NBA (Next Best Action) logic and personalization into member journeys.
• •Support reporting and performance tracking, surfacing insights and recommendations to inform future strategy and roadmap evolution.
• •Identify and communicate initiatives that enhance the positioning and offering of products and services to members.
• •Perform multiple analytic functions such as modeling, data management, or reporting solutions.

Required Qualifications

• •Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent years of relevant experience.
• •5+ years of experience in lifecycle or customer engagement marketing.
• •2+ years of experience leading agile teams or cross-functional pods.
• •Strong understanding of omni-channel marketing and journey orchestration.
• •Experience with marketing automation platforms and CRM tools.
• •Excellent facilitation, prioritization, and problem-solving skills.

Preferred Qualifications

• •Experience in healthcare, insurance, or other regulated industries.
• •Familiarity with NBA engines, customer data platforms (CDPs), and real-time decisioning technologies (e.g., Adobe Experience Platform, Pega).
• •Exposure to agile marketing operating models and performance optimization frameworks.
• •Live within 50 miles of Louisville, KY or Nashville, TN.

Additional Information

• •Must be willing to work EST hours, typically 8am-5pm EST.
• •Remote position with occasional travel to Humana offices for training or meetings.
• •Home internet requirements: minimum 25 Mbps download and 10 Mbps upload speed.
• •Work must be performed from a dedicated space to protect member PHI and HIPAA information.
• •Scheduled weekly hours: 40.

Compensation and Benefits

• •Pay range: $126,300 - $173,700 per year, based on experience, skills, and location.
• •Eligible for a bonus incentive plan based on company and/or individual performance.
• •Benefits include medical, dental, and vision coverage, 401(k) retirement savings plan, paid time off, company and personal holidays, paid parental and caregiver leave, short-term and long-term disability, and life insurance.