Overview

XTM Group builds technology that helps enterprises connect with global audiences faster and more efficiently. Our Translation Management platform enables organizations to automate and streamline every stage of the localization process. Our mission is to become the leading enterprise Translation Management System.

The Role

We are seeking a data-driven Marketing Operations Lead to take full operational ownership of our marketing engine, website infrastructure, ABM initiatives, and analytics stack. Reporting directly to the Chief Marketing Officer, you will manage our HubSpot ecosystem, oversee web operations, architect end-to-end Account-Based Marketing (ABM) infrastructure, and build comprehensive reporting in Looker.

This is an individual contributor role with one direct report (Marketing Operations Manager). The role is hybrid, requiring attendance at our Marousi, Athens office at least once every two weeks. Travel or commuting expenses will not be covered for candidates residing outside Attiki or outside a reasonable commuting distance.

Key Responsibilities

• •ABM Campaign Execution and Infrastructure: Own the technical creation, setup, account-list segmentation, and multi-touch tracking for ABM campaigns. Build target-account dashboards to report on account engagement, opportunity influence, and pipeline generation.
• •Looker Reporting and Analytics: Design, build, and maintain enterprise Looker dashboards to visualize full-funnel marketing performance, ABM account progression, campaign ROI, and revenue attribution.
• •HubSpot and Web Management: Serve as the primary technical lead for our HubSpot portal and company website. Build, optimize, and maintain landing pages, global web forms, custom objects, database properties, and automated routing rules.
• •Customer Journey and Conversion Optimization: Map, analyze, and continuously refine end-to-end customer journeys. Eliminate friction between initial form completes, target-account scoring, sales handoffs, and customer retention workflows.
• •Pragmatic AI and Automation: Selectively deploy AI agents, smart automation, and enrichment workflows to streamline operations, enhance target-account data, and improve campaign execution velocity.
• •Team Leadership and Development: Directly manage, mentor, and elevate the Marketing Operations Manager, establishing operational rigor, clear project ownership, and continuous technical growth.

Qualifications

• •Proven experience configuring, tracking, and reporting on target-account strategies using ABM platforms and CRM architectures.
• •Advanced, hands-on experience managing HubSpot portals, web forms, landing page structures, custom objects, and complex workflow automation.
• •Experience collaborating with Sales and Revenue Operations to ensure seamless data flow between Marketing and Sales tools.
• •Demonstrated success designing structured reporting models and interactive dashboards in Looker or Google Looker Studio to track complex B2B funnels.
• •Track record of auditing website conversion paths, optimizing lead-capture forms, and refining lead-to-opportunity handoff mechanics.
• •Working knowledge of applying AI tools, automated agents, or data enrichment tools such as Clay, Zapier, Make, or OpenAI integrations to improve marketing operations.
• •Experience directly managing and developing dedicated operations roles, specifically a Marketing Operations Manager, with strong skills in cross-functional alignment and executive reporting.

Why Join XTM

• •Make a measurable impact by directly influencing pipeline growth, visibility, and business performance.
• •Work with modern tools and technologies including AI tools and data-driven workflows.
• •Access international opportunities, mentorship, and career development pathways.
• •Collaborate with specialists across marketing, content, operations, and technology.
• •Continuous learning culture with access to training resources and industry expertise.
• •Competitive compensation and benefits designed to support professional and personal growth.