8-10+ years market strategy / GTMCompetitive intelligenceTAM / SAM / SOM modelingEnterprise software / data analytics domainBI & analytics ecosystem expertiseScaled intelligence program designExecutive stakeholder communicationCross-functional collaboration (PMM, Product, Sales)Management consulting backgroundMBA or Master's degree
Job Description
Salesforce is seeking a Director of Market Strategy and Ecosystem to lead go-to-market strategy and build partner ecosystems for Tableau. The role involves scaling competitive intelligence programs, conducting TAM/whitespace analysis, bridging market insights with product strategy, tracking industry trends, and delivering actionable market intelligence to leadership and sales teams. This is a strategic position requiring 8-10+ years of enterprise software experience with expertise in market research, competitive analysis, and GTM strategy.
Overview
Salesforce is seeking a Director of Market Strategy and Ecosystem to shape go-to-market strategy, build and deepen the partner ecosystem, and turn market intelligence into revenue-generating growth initiatives — all in service of Tableau's mission to help people see and understand their data.
What You'll Do
•Scale Competitive Programs: Redesign how competitive and market intelligence is captured, structured, and scaled enterprise-wide by turning ad-hoc insights into a systematic, repeatable program for thousands of sellers.
•TAM and Whitespace Analysis: Conduct rigorous market research to model TAM (Total Addressable Market), SAM, market share dynamics, and vertical whitespace opportunities across analytics, BI, and AI platforms.
•Bridge Market Realities: Partner closely with Product Marketing and Product Management to infuse strategic messaging, positioning, and roadmaps with real-time field realities and buyer behavior.
•Market and Industry Trend Tracking: Monitor emerging macro trends, customer buying shifts, and competitive dynamics to identify threats and growth avenues.
•Scaled Intelligence Delivery: Build centralized market intelligence that makes market research easily consumable and actionable for leadership and sales teams.
•Cross-Functional Strategy Alignment: Present data-backed market insights to C-suite executive stakeholders, informing GTM prioritization, vertical strategy, and ecosystem investments.
What You'll Bring
•8 to 10 or more years of experience in market research, competitive intelligence, corporate strategy, management consulting, or GTM strategy within enterprise software or data/analytics.
•Proven track record of building market sizing models (TAM/SAM/SOM), competitive share assessments, and data-driven market forecasts.
•Demonstrated success in building programmatic, scaled research architectures that deliver continuous, actionable intelligence to field and leadership teams.
•Exceptional ability to translate macro market trends and buyer realities into concrete recommendations for Product, Marketing, and Sales leaders.
•Deep knowledge of the business intelligence, analytics, enterprise data management, and cloud ecosystems.
•MBA or Master's in Market Research, Economics, Finance, or equivalent experience preferred.
Compensation
The typical base salary range for this position is $197,300 to $313,700 annually. In select cities within the San Francisco and New York City metropolitan area, the base salary range is $237,700 to $344,700 annually. The range represents base salary only and does not include company bonus, equity, or benefits.
Benefits
•Time off programs
•Medical, dental, and vision coverage
•Mental health support
•Paid parental leave
•Life and disability insurance
•401(k)
•Employee stock purchasing program
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