Overview

Cooley is seeking a Campaign Strategy Senior Manager to join the Marketing and Client Development team. This role is part of the Strategy, Transformation & Growth Team, which acts as the firm's central nervous system, building scalable infrastructure and data-backed frameworks that allow Marketing & Client Development to move from reactive execution to proactive, high-impact strategy. It ensures that strategic choices and unique brand differentiating experiences are translated into repeatable, optimized market performance.

Position Responsibilities

Journey Mapping & Design

• •Lead the end-to-end mapping of specific client journeys, translating BU marketing plans into detailed tactical flows that account for every touchpoint across the lifecycle.

Standardized Journey Development

• •Develop and maintain a library of Standard Journey templates (e.g., event nurture, thought leadership launch, lateral hire integration) to ensure repeatable, high-quality execution.

Tactical Coordination & Connectivity

• •Ensure every tactic within a campaign from a social ad to a post-event email is technically and narratively connected to the next logical step in the client journey.

Real-Time Performance Optimization

• •Monitor campaign health in collaboration with the Insights team, making immediate tactical adjustments to creative, targeting, or cadence to maximize engagement.

Personalization Execution

• •Define and implement the specific segmentation and dynamic content rules required to effectuate the personalization strategy for individual campaigns.

BU Stakeholder Validation

• •Partner closely with BU Marketers to ensure the designed journeys accurately reflect the needs of the business and the nuances of the practice groups.

Channel Integration Management

• •Work daily across the Digital Experience team to ensure the technical setup of the journey aligns with the strategic intent.

UAT & Quality Oversight

• •Lead User Acceptance Testing (UAT) for complex multi-touch journeys, ensuring that logic branches, tracking links, and automation triggers function flawlessly before launch.

Reporting & Feedback Loops

• •Synthesize campaign-level insights into actionable feedback for BU stakeholders, providing post-mortem analysis and recommendations for future planning cycles.

Content Coordination

• •Collaborate with the content team on the development of all necessary assets for the campaign, ensuring they are staged and ready for the execution teams.

People Leadership

• •Serve as direct supervisor and mentor to direct reports
• •Provide day-to-day supervision, ensure compliance with assigned work hours and monitor for compliance with all firm and department policies
• •Manage staffing coverage, review and process time logs and time off requests
• •Support business professional development and continued educational opportunities
• •Participate in hiring, performance appraisals, counseling, termination and other employee lifecycle events in collaboration with HR

Required Skills and Experience

• •7+ years of applicable experience with 2+ years of exempt or management experience in relevant roles
• •Demonstrated success in design and mapping of customer journeys across the client lifecycle, including advising on marketing and channel mix to support and optimize end-to-end buying journeys
• •Advanced data storytelling skills, including ability to distill insights and identify opportunities to optimize campaign and channel effectiveness
• •Hands-on experience with CRM, web, orchestration, analytics, and project management technologies
• •Proficiency in Microsoft Office suite and other firm applications
• •Ability to work extended and/or weekend hours as required
• •Ability to travel as required

Preferred Qualifications

• •Bachelor's degree
• •Supervisory experience
• •Prior legal industry or professional services experience

Competencies

• •Entrepreneurial by nature
• •Excellent attention to detail
• •Approaches tasks through a lens of quality, consistency, and digital-first thinking
• •Exceptional interpersonal and communication skills with ability to facilitate and solve problems
• •Ability to organize, prioritize and coordinate multiple activities often under tight timelines
• •Takes a consultative approach to set goals, drive projects, and achieve outcomes
• •Strong judgment and high level of professionalism
• •Team-player with collaborative spirit
• •Ability to handle and maintain confidentiality regarding firm information, projects, and client data
• •Demonstrated ability to lead through influence and develop talent
• •Proactive, analytical mindset
• •Effective presentation skills

Compensation and Benefits

• •Expected annual pay range: $155,000 - $225,000 (dependent on geographic location, experience, and skillset)
• •Full range of elective benefits including medical, dental, vision, health savings account, flexible spending accounts, pre-tax commuter benefits, life insurance, AD&D, long-term care coverage, backup care, and parental support benefits
• •Firm-paid life insurance, AD&D, LTD, and short term medical benefits
• •21 days of Paid Time Off and 10 paid holidays each year
• •Generous parental leave and fertility benefits