Overview

Mattel is a leading global toy and family entertainment company. The Sr Associate, Consumer Products will support the growth of Mattel's Consumer Products business across UCANZ by managing an assigned portfolio of licensees and executing licensing plans. Working closely with internal and external partners, this role contributes to commercial growth by managing licensee relationships, supporting the end-to-end licensing lifecycle, and ensuring licensed products are delivered in line with Mattel's brand standards and business objectives.

Responsibilities

Business & Licensing Execution

• •Execute licensing plans across an assigned portfolio of licensees within UCANZ.
• •Identify commercial opportunities, emerging consumer trends and whitespace opportunities, providing recommendations to the Senior Manager.
• •Support the identification, evaluation and onboarding of new licensing partners.
• •Contribute to the end-to-end licensing lifecycle including opportunity identification, business case development, negotiations, product development, launch and ongoing partner management.
• •Coordinate product development activities to ensure products meet Mattel brand standards, consumer needs and commercial objectives.
• •Support Direct-to-Retail (DTR) initiatives where appropriate.
• •Assist with contract administration and licensing documentation.
• •Monitor business performance, royalty forecasts and commercial opportunities, providing regular reporting and recommendations.
• •Maintain accurate sales forecasts and support quarterly forecasting cycles.

Licensee Account Management

• •Manage the day-to-day relationship with an assigned portfolio of licensees, acting as the primary business contact.
• •Conduct regular business reviews to understand business performance against forecasts, commercial objectives and royalty expectations.
• •Identify opportunities to expand existing partnerships and drive incremental growth.
• •Support the onboarding and integration of new licensees.
• •Monitor sales performance and provide updated forecasts as part of quarterly business reviews.
• •Prepare regular updates on business performance, opportunities and commercial risks.

Retail & Product Development

• •Partner with licensees to develop retail programs that support Mattel's brand and retail strategies.
• •Work with Sales, Marketing and Franchise teams to identify product opportunities and support commercial execution.
• •Coordinate product development and creative approval processes to maintain brand integrity.
• •Support retailer engagement alongside Consumer Products leadership where appropriate.

Marketing Plans

• •Partner closely with Brand Marketing, Sales, Franchise, Consumer Insights, Finance, Legal and Product Design teams to deliver integrated licensing plans.

What We're Looking For

• •Marketing/Business degree or other relevant tertiary qualification.
• •4-5 years experience in consumer products, licensing, FMCG, retail or another relevant commercial environment.
• •Experience managing relationships with external partners, licensees or key commercial customers.
• •Understanding of the end-to-end licensing lifecycle, including partner management, product development and commercial execution.
• •Strong commercial acumen with the ability to analyse sales, royalty and market data to identify business opportunities.
• •Experience working cross-functionally with Marketing, Sales, Finance, Legal and Product Development teams.
• •Strong communication, stakeholder management and negotiation skills.
• •Excellent organisational and project management skills with the ability to manage multiple priorities.
• •Experience within the consumer products, entertainment or licensing industry is advantageous.
• •Understanding of the UCANZ retail environment is desirable.

Key Characteristics

• •Positive attitude.
• •Commercially curious with a growth mindset.
• •Strong relationship-building and influencing skills.
• •Collaborative and team-oriented.
• •Proactive and solutions-focused.
• •Strong analytical and problem-solving capability.
• •High attention to detail and organisational skills.
• •Demonstrates ownership and accountability within their area of responsibility.