Associate Creative Director - Brand (Alani Nu)

Celsius Holdings, Inc. is a global CPG company united by three powerhouse brands: CELSIUS, ALANI NU, and ROCKSTAR. We pride ourselves on empowering our people, creating a collaborative culture built on inclusivity, innovation, and a belief that great ideas can come from anywhere.

This is an in-office, full-time position at Celsius HQ in either Louisville, Kentucky or Boca Raton, Florida.

Responsibilities

• •Own and evolve the Alani Nu brand identity across packaging, POS, events, merchandise and campaign storytelling
• •Collaborate with the Brand Design Lead and Brand Studio to lead creative execution across all major campaign and innovation launches, from initial concept to final rollout
• •Concept and direct brand photoshoots from early treatments, visual direction and concept sketches to on-set art direction and post-production polish
• •Provide clear direction and actionable feedback to Designers, Production Artists, Art Directors and Copywriters
• •Manage and mentor design and copy team members, delegating tasks and guiding day-to-day creative executions
• •Guide the development of brand copy and messaging, shaping headlines, campaign language and storytelling to align with Alani Nu brand voice
• •Collaborate cross-functionally with innovation, digital, ecommerce, marketing, social and project management teams
• •Oversee and develop print-ready packaging and label designs while maintaining brand cohesion
• •Lead creative quality control across packaging, POS and product visualizations, working with production, CG and external vendors
• •Develop moodboards, sketches and visual references to communicate creative direction
• •Present and pitch creative ideas internally, pushing the brand into new visual and cultural territories
• •Write detailed creative briefs and manage external creative partners or freelancers as needed
• •Champion consistent execution across all brand touchpoints, ensuring cohesion of voice, tone and visual systems
• •Contribute hands-on creative support including storytelling, layout, typography and illustration
• •Operate with urgency and agility in fast-paced workflows with shifting timelines
• •Balance creative vision with business priorities, managing multiple projects and deliverables concurrently
• •Stay current on design trends, cultural shifts and the broader beverage landscape
• •Apply AI tools such as ChatGPT and Midjourney to enhance creative workflows and accelerate concepting
• •Model ownership, accountability and initiative across all workstreams

Requirements

• •Portfolio required: include a link showcasing relevant brand and campaign work
• •7+ years of experience in visual design within an agency or in-house creative team
• •Proven leadership and team management experience across design and copy disciplines
• •Expertise in Adobe Creative Suite; proficiency in Microsoft tools; familiarity with Figma or other digital platforms a plus
• •Deep understanding of brand systems, hierarchy and creative execution at scale
• •Advanced layout, packaging, illustration, color theory and typography skills
• •Conceptual thinker with strong ability to translate strategy into visually compelling, on-brand storytelling
• •Experience with digital-first design and solid understanding of UX/UI best practices
• •Meticulous attention to detail and ability to uphold high-quality standards across multiple workstreams
• •Highly collaborative with excellent communication and presentation skills
• •Comfortable working under pressure and delivering high-quality results on tight deadlines
• •Proficient in applying AI tools to enhance creative workflows
• •3D / CGI experience a plus but not required

Benefits

• •Comprehensive Medical, Dental and Vision benefits
• •Long- and short-term disability
• •Life insurance
• •10 vacation days per year subject to accrual policy
• •11 company paid holidays
• •401(k) with company match
• •Identity theft and legal services
• •Eligibility for bonuses and Restricted Stock Units subject to company plans

Celsius Holdings, Inc. celebrates diversity and is committed to creating an inclusive environment for all employees, providing equal employment opportunities without regard to any protected characteristic.