Video editing backgroundDirect-response / VSL ad experienceCreative direction for adsStoryboarding & visual productionMeta ads research & analysisCreative strategy & angle developmentAI B-roll & AI avatar integrationUGC creator directionLATAM / EST-adjacent timezoneIndependent & proactive work style
Job Description
A Creative Director role focused on translating ad scripts into detailed visual creative direction for a DTC (direct-to-consumer) production team. The position involves creating line-by-line creative briefs for video editors, directing talent and UGC creators, researching competitor ads, and collaborating with copywriters and media buyers to optimize ad performance. The ideal candidate has video editing background progressing toward creative strategy, experience with direct-response brands, and strong visual storytelling skills.
Overview
We are looking for a skilled Creative Director to translate approved ad scripts into detailed, high-converting visual creative direction for our editing team. This role is central to our ad production process — taking scripts from copywriters and turning them into line-by-line creative direction documents that guide editors on shot selection, pacing, hooks, and editing style. The ideal candidate combines strong video editing instincts with a growing creative strategy skillset, and is ready to step into a creative lead path within a fast-paced, direct-response production environment.
Responsibilities
•Take approved ad scripts (received via Loom from copywriters) and convert them into detailed, line-by-line creative direction documents for editors
•Define visual storytelling, shot selection, B-roll, pacing, transitions, on-screen text, hooks, and editing style for each scene
•Select and direct talent, avatars, UGC creators, and visual concepts to maximize conversion
•Ensure ads follow direct-response best practices
•Work closely with video editors, copywriters, and media buyers to iterate on winning creatives based on performance data
•Research competitors and top-performing Meta ads
•Maintain creative consistency while testing new hooks, angles, and formats
•Coordinate AI B-roll and AI avatar integration into ad creatives
•Collaborate with senior visual direction lead during onboarding
Requirements
•Background in video editing, progressing toward creative strategy
•Experience with heavy DR/VSL brands (e.g., Gundry MD, Dr. Marty, Gordon Ramsay Hippo-style brands)
•Familiarity with storyboarding and visual production workflows
•Some involvement in creative strategy including angle development, research, and audience understanding
•Ideal candidate is a senior video editor or junior creative strategist looking to move toward a creative lead path
•High IQ, sharp, and a fast learner
•Proactive and able to operate independently
•Creatively engaged and ideas-driven, not purely executional