2-3 years digital marketingDigital copywritingCRM marketing campaignsSEO contentGreek & English fluencyWriting, editing & proofreadingContent ideation & planningDigital marketing tools & platformsBachelor's in Marketing / CommunicationsMBA or MScLoyalty platform contentKPI-driven content optimization
Job Description
MSPS SA is hiring a Digital Copywriter Executive for PMI - Papastratos in Athens, Greece. The role involves creating engaging digital content for CRM marketing campaigns, loyalty platforms, SEO, and other digital channels. The successful candidate will manage the content creation process from ideation to optimization, work with creative designers, and ensure brand consistency across initiatives. The position requires a marketing/business degree, 2-3 years of digital marketing experience, fluency in Greek and English, and strong writing skills.
Overview
MSPS SA, a leading Integrated Marketing and Sales services company, is seeking a talented and experienced Digital Copywriter Executive for PMI - Papastratos in Athens, Greece.
About the Role
As a Digital Copywriter, you will be involved in the design and deployment of creative and engaging digital content for product, commercial and brand initiatives, aligning with the brand strategy, narrative and guidelines. You will work on diverse digital channels, including CRM marketing campaigns, loyalty platform, SEO and other channels. Your ability to create high-quality and personalized digital content will be essential in capturing the target audience's attention and driving brand engagement.
Responsibilities
•Build engaging, high-quality, and personalized digital content for various channels, mainly for CRM marketing campaigns, additionally for loyalty platform, SEO and other digital channels.
•Manage digital creation process from content ideation and planning to implementation and optimization.
•Produce creative copy ideas for product, commercial, and brand initiatives in line with the brand strategy, narrative, and guidelines.
•Work closely with Creative Designers on concept development and the creation of digital assets.
•Liaise with different teams, both internal and external, to ensure quality results from start to end.
•Collaborate with cross-functional teams to ensure content consistency and alignment with broader marketing initiatives.
•Maintain a strong understanding of the brand voice, style, and tone guidelines.
•Optimize content in accordance with performance KPIs.
•Stay updated on industry trends, emerging technologies, and best practices in digital copywriting and content marketing.
Requirements
•University Degree in Marketing, Business Administration, Communications, or Digital Marketing. MBA or MSc will be considered an asset.
•Minimum 2-3 years of proven experience as a Digital Marketer with a strong track record in managing digital marketing.
•Excellent communication with fluency in Greek and English.
•Brilliant writing, editing and proofreading skills, with a keen eye for detail.
•Proven experience in developing engaging digital content.
•Familiarity with digital marketing tools and platforms.
•Positive attitude, team player, multitasking, ability to perform under pressure.
What We Offer
•Competitive compensation and benefits package.
•Great opportunities for professional development.
•Exciting, fresh and collaborative work environment.
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