About the Role

We are looking for a Social Media Content Creator / Copywriter to develop and execute organic social media content for U.S. home service businesses, particularly contractors.

This role goes beyond creating attractive social media posts. We are looking for someone who understands why a piece of content should exist, who it is targeting, what action or perception it should generate, and how it supports the overall business strategy.

Our team will provide the overall direction, but you will be responsible for turning that direction into a consistent, strategic, and engaging content plan.

What You'll Do

• •Develop organic social media content for U.S. contractors and home service businesses.
• •Create the actual content, including copy, captions, concepts, and visual assets.
• •Translate strategic direction into engaging social media content.
• •Develop content pillars and recurring content formats based on the business and target audience.
• •Write compelling, clear, and audience-focused social media copy.
• •Create and maintain content calendars.
• •Schedule and publish content across relevant social media platforms.
• •Research the target audience, competitors, trends, and content opportunities.
• •Adapt content based on performance and learnings.
• •Explain the strategic reasoning behind the content you create.
• •Manage an ongoing content production workflow independently.
• •Maintain consistency in tone, messaging, branding, and publishing cadence.

What We're Looking For

• •Strong understanding of organic social media strategy.
• •Proven experience creating social media content from strategy through execution.
• •Strong copywriting skills.
• •Ability to create both visual content and written content.
• •Understanding of what types of organic content work for contractors and home service businesses.
• •Ability to develop content based on a broader strategic direction.
• •Experience creating and managing content calendars.
• •Experience scheduling and publishing social media content.
• •Strong creative thinking and ability to generate new content ideas consistently.
• •Ability to explain the strategy and objective behind your content.
• •Strong organization and attention to detail.
• •Ability to work independently and manage ongoing production.
• •Comfortable working with feedback and iterating on content.
• •Fluent English is a mandatory requirement. You must be able to communicate clearly and professionally in English, both written and spoken.

Nice to Have

• •Experience working with contractors, roofing companies, HVAC businesses, plumbing companies, electrical contractors, landscaping companies, construction companies, or other U.S. home service businesses.
• •Experience working with U.S.-based audiences.

What We Care About Most

We are not looking for someone who simply knows how to make aesthetically pleasing Instagram posts. We want someone who can think through who the audience is, what they care about, what the content should achieve, why a given format or message is right, and how it supports the business.

We expect you to take ownership of the strategy, planning, creation, and ongoing execution.

Work Arrangement

• •Location: Worldwide
• •Work setup: 100% Remote
• •Expected workload: Approximately 10 to 20 hours per week, depending on needs

Application Requirements

• •Portfolio or examples of social media content you have personally created.
• •Examples of content strategies or content calendars you have worked on.
• •A brief explanation of how you would approach organic social media content for a U.S. contractor or home service business.

We are particularly interested in seeing the thinking behind your work, not just the final visuals.