1+ year marketing or project managementCampaign & brand executionProject management & administrationCreative briefing & agency managementCopywriting & content editingBudget tracking & vendor invoicingDigital asset managementStrong written & verbal communicationABAC / regulatory complianceFMCG / liquor / retail experienceBachelor's in Marketing, Business or CommerceNew product development (NPD)
Job Description
Marketing Coordinator role at Pinnacle Drinks (part of Endeavour Group) supporting the execution of marketing strategies and campaigns across the wine and beverages portfolio. Responsibilities include managing new product development, packaging refreshes, POS materials, event logistics, coordinating with internal teams and external agencies, and ensuring compliance with brand guidelines and legal requirements.
Overview
Established in 2012, Pinnacle Drinks exclusively partners with winemakers, growers, brewers and distillers to deliver some of the world's leading brands across the wine, beer and spirits categories. Pinnacle Drinks is part of Endeavour Group, Australia's leading retail drinks and hospitality business.
The Role
As the Marketing Coordinator at Pinnacle Drinks, you will support the execution of marketing strategies and campaigns to enhance brand awareness, customer engagement, and sales growth across the entire Pinnacle Drinks portfolio spanning both Wine and Beverages.
You will assist with new product development (NPD), packaging refreshes, event logistics, stock requirements, creation of marketing materials and budget administration while keeping projects moving seamlessly between internal teams and external agency partners.
Responsibilities
•Support the end-to-end delivery of new product concepts, packaging refreshes, Point of Sale (POS) materials, C1R guides, back-label copywriting and editing, legal sign-offs, and product photography.
•Brief internal creative teams and external agencies, manage critical marketing timelines, coordinate legal sign-offs, and oversee creative workflows.
•Implement communication processes for product launches and vintage rollovers while maintaining organised digital asset libraries.
•Coordinate stock and logistics for trade shows and marketing events, while managing outsourced agency relationships and running regular WIP meetings.
•Assist Senior Brand Managers with budget management, tracking vendor invoices, processing sign-offs, and managing vintage change updates.
•Ensure all marketing collateral and brand activities strictly adhere to ABAC guidelines, Endeavour Legal requirements, and brand style guides.
About You
•At least 1 year of experience in a marketing or project management role.
•Exceptional project management and administration skills with high attention to detail and a track record of running organised processes under tight timelines.
•A strong balance of creative concept development, independent thinking, and business acumen to support brand strategies.
•Strong written and verbal communication skills, with the ability to influence and build productive relationships across cross-functional internal teams and external partners.
•Tertiary qualifications in Marketing, Business, or Commerce are desirable.
•Prior experience in liquor, retail, or FMCG environments is desirable.
Benefits
•Exclusive discount card for ALH Hotels, BWS, Dan Murphy's and other Endeavour Group brands, plus discounts at Woolworths supermarkets and BIG W.
•Access to health and wellbeing services supporting physical, mental and financial wellbeing.
•Dedicated learning and development options to grow your career within Endeavour Group.
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