Inbound Marketing Manager (B2B Pipeline & Demand Generation)
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours
About the Role
We're hiring a content-driven Inbound Marketing Manager to build and scale a high-performing B2B inbound lead generation engine through LinkedIn content, audience engagement, and demand generation.
This is not a cold outreach or appointment-setting role. Your primary focus will be turning content into pipeline by creating high-performing LinkedIn content, generating meaningful conversations, nurturing relationships, and moving qualified prospects into the sales funnel.
You'll work directly with the founder, who handles closing, while you focus on building consistent inbound opportunities through content strategy, organic growth, and relationship-driven marketing.
This role is ideal for someone who understands how to generate real B2B demand from content — not just likes, impressions, or vanity engagement.
What You'll Own
Content-Driven Demand Generation
- •Create and manage high-performing LinkedIn content including posts, hooks, carousels, and thought leadership content
- •Identify content angles that attract high-intent B2B prospects
- •Write content designed to generate conversations, engagement, and pipeline opportunities
- •Continuously test and optimize content based on performance metrics and audience response
- •Develop messaging frameworks that align with the target audience and buyer journey
Content to Conversation to Pipeline
- •Turn content engagement (likes, comments, profile views, inbound messages) into meaningful conversations
- •Initiate natural, value-driven DMs based on audience intent and engagement behavior
- •Qualify inbound conversations and move prospects into the sales pipeline
- •Support inbound lead flow from awareness through booked calls
Audience Engagement and Lead Nurturing
- •Engage consistently with prospects through comments, direct messages, and relationship-building interactions
- •Build trust and maintain ongoing conversations with potential buyers
- •Nurture leads through strategic follow-ups, content sharing, and educational messaging
- •Strengthen founder and brand positioning through authentic engagement
Funnel and Conversion Optimization
- •Build simple inbound funnels (content to engagement to conversation to call)
- •Create lead magnets, nurture flows, and conversion-focused content assets when needed
- •Improve conversion rates across each stage of the inbound funnel
- •Identify bottlenecks in the content-to-pipeline process and optimize accordingly
Collaboration and Growth Strategy
- •Work closely with the founder to improve lead quality and messaging effectiveness
- •Share audience insights, objections, and content learnings
- •Collaborate on positioning, offer refinement, and inbound growth initiatives
- •Optionally support early-stage sales conversations when needed
What a Typical Day Looks Like
- •Write and publish LinkedIn content designed to attract B2B prospects
- •Monitor engagement and identify high-intent audience interactions
- •Start and manage inbound conversations through comments and DMs
- •Nurture leads through thoughtful follow-ups and value-driven messaging
- •Analyze content performance and optimize messaging strategies
- •Build or improve simple inbound funnels and lead generation systems
- •Collaborate with the founder on positioning and pipeline quality
Key Metrics for Success
- •Number of inbound conversations generated
- •Qualified leads and booked calls from content
- •Content engagement quality (not just vanity metrics)
- •Pipeline contribution from inbound marketing efforts
- •Conversion rates across the inbound funnel
- •Audience growth and relationship engagement quality
Interview Process
- •Initial Screening Call
- •Recruiter Interview
- •Final Interview
- •Offer and Onboarding