5+ years product marketingSaaS / contact center tech experienceGo-to-market strategySales enablementWorkforce & quality management knowledgeAI & automation knowledgeContent creationProduct launch managementMarket & customer researchProject managementStrong communication & storytelling
Job Description
A Product Marketing Manager role for a SaaS company specializing in workforce optimization and AI-powered contact center solutions. The position focuses on developing go-to-market strategies, creating sales enablement materials, launching products, and gathering customer insights. The role requires 5+ years of product marketing experience, preferably in SaaS or contact center technology, and involves cross-functional collaboration with product, sales, and marketing teams.
Overview
This role is listed on behalf of a partner company and is based remotely in the United States. The Product Marketing Manager will own the go-to-market strategy for workforce optimization and AI-powered contact center solutions. The position combines strategic product marketing with hands-on content creation, sales enablement, and product launches in a fast-moving SaaS environment.
Responsibilities
•Develop and execute go-to-market strategies, positioning, and messaging for workforce optimization solutions, driving awareness, adoption, and growth across target customer segments.
•Create sales enablement materials including buyer personas, ideal customer profiles, pitch decks, competitive intelligence, and discovery guides for workforce management and quality management audiences.
•Develop customer-facing content such as solution briefs, demo scripts, website copy, thought leadership materials, and other assets that translate technical capabilities into clear customer benefits.
•Lead product launches by coordinating with product, marketing, sales enablement, and other cross-functional stakeholders to align positioning, timing, messaging, and execution.
•Act as a customer advocate by gathering insights from customers, internal stakeholders, and market research to inform product marketing strategy and identify portfolio growth opportunities.
•Support adoption and pipeline generation through targeted campaigns, compelling narratives, and customer-focused marketing programs.
•Monitor developments in AI, automation, and emerging contact center technologies and incorporate relevant trends into product positioning and messaging.
Requirements
•5+ years of product marketing experience, preferably within SaaS, contact center technology, workforce optimization, or related technology solutions.
•Strong understanding of contact center operations, including workforce management, quality management, and AI-assisted agent guidance.
•Demonstrated ability to develop and execute product positioning, messaging, and go-to-market strategies that deliver measurable outcomes.