This is a Performance Marketing Manager role for a Weekday client focused on managing Meta Ads campaigns with emphasis on product catalogues, dynamic product ads, audience targeting, and conversion optimization. The position requires 4+ years of experience in performance marketing and involves developing strategies to improve ROAS, CAC, and conversion rates through data-driven campaign optimization and A/B testing.
Overview
This role is for one of Weekday's clients. As a Catalogue Performance Marketing Specialist, you will manage performance marketing campaigns across Meta's advertising ecosystem, with a strong focus on product catalogues, dynamic product ads, audience targeting, retargeting, and conversion optimisation.
You will work closely with creative, product, ecommerce, and business teams to translate commercial objectives into measurable paid-media strategies. The role requires a strong understanding of campaign performance, catalogue structures, customer journeys, and data-driven optimisation.
Salary Range: 20 LPA
Experience: 4+ years
Location: Gurgaon, Haryana, India
Job Type: Full-time
Key Responsibilities
โขPlan, launch, and manage Meta Ads campaigns across acquisition, retargeting, catalogue sales, and conversion objectives.
โขManage and optimise Meta product catalogues and catalogue-based advertising campaigns.
โขDevelop strategies for Dynamic Product Ads and personalised product retargeting.
โขMonitor campaign performance and optimise budgets, bids, audiences, placements, and campaign structures.
โขAnalyse key performance metrics including ROAS, CAC, CPA, CTR, CPC, conversion rate, and revenue.
โขDevelop audience strategies across prospecting, remarketing, lookalike, and high-intent customer segments.
โขConduct structured A/B testing across creatives, audiences, messaging, products, and campaign formats.
โขWork with creative teams to develop high-performing ad concepts, formats, and product-focused creatives.
โขIdentify underperforming products, campaigns, audiences, and catalogue segments and implement corrective actions.
โขTrack campaign performance and prepare regular performance reports with actionable insights.
โขCollaborate with ecommerce, product, analytics, and business teams to align marketing activity with revenue objectives.
โขMonitor customer and product trends to identify opportunities for catalogue growth and campaign expansion.
โขStay updated on changes to Meta Ads, catalogue advertising, attribution, tracking, and performance marketing best practices.
โขContinuously experiment with new campaign strategies and optimisation approaches to improve marketing efficiency.
What Makes You a Great Fit
โข4+ years of hands-on experience in performance marketing, paid media, or digital advertising.
โขStrong practical expertise in Meta Ads Manager and campaign optimisation.