Pfizer is seeking a Local Marketing Manager to develop and execute region-specific quarterly business plans, build and manage a regional KOL (Key Opinion Leader) system, coordinate product strategy implementation with sales teams, organize training sessions, manage marketing budgets, and oversee internal and external sales conferences. The role requires ensuring compliance with company policies, industry standards, and legal regulations including FCPA and anti-corruption laws.
Overview
Pfizer is seeking a Local Marketing Manager to support regional business planning and execution, KOL management, and cross-functional collaboration within the pharmaceutical sales and marketing environment.
Responsibilities
•Deeply understand the regional market; collaborate with regional market leads and sales management teams to develop targeted quarterly business plans with region-specific strategies
•Track and evaluate the execution of regional promotional activities, including quality, frequency, and KPIs, to continuously improve promotional efficiency
•Build and manage a regional KOL network; regularly visit KOLs and develop regional strategic speakers; co-create region-specific platforms to advance strategy and persona implementation
•Conduct joint field visits with MICS, DM, and RM to coach and ensure execution of product strategies and delivery of key product messages
•Regularly organize product knowledge and strategy training sessions to elevate team professional standards
•Communicate and coordinate the execution of central marketing department projects; provide timely regional feedback
•Manage expense budgets clearly; apply for cross-regional meetings, corporate funds, and related resources
•Prepare and conduct internal and external sales meetings and expert meetings; consolidate and timely communicate various internal and external information
•Ensure all daily sales activities comply with company policies, industry guidelines, and applicable laws, including but not limited to FCPA and relevant anti-corruption laws in mainland China; maintain integrity, transparency, and a clean compliance record
Equal Opportunity
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
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