About the Role

Pavago is hiring a Digital Marketing / Performance Marketing Manager on behalf of a client. This is a full-time, remote position working U.S. business hours.

The role is hands-on and data-driven, focused on planning, executing, and optimizing performance-driven digital campaigns that generate leads, customers, and measurable revenue. You will manage paid campaigns, analyze performance, improve conversion efficiency, and continuously test audiences, creatives, messaging, and channels.

You will be accountable for metrics such as CPL, CAC, ROAS, conversion rates, and revenue impact — not just clicks and impressions.

What You'll Own

Paid Media & Campaign Management

• •Plan, launch, manage, and optimize digital advertising campaigns
• •Manage paid media across Google Ads, Meta Ads, LinkedIn Ads, and other relevant performance marketing channels
• •Monitor campaign budgets, pacing, and overall performance
• •Adjust targeting, bids, budgets, and campaign structures based on results
• •Ensure campaigns remain aligned with lead generation and revenue goals

Performance Analysis & Optimization

• •Track and analyze key performance metrics including CPL, CAC, ROAS, conversion rate, and CPA
• •Identify underperforming campaigns and diagnose potential causes
• •Make data-driven decisions to improve campaign efficiency
• •Continuously optimize campaigns based on performance trends

Audience, Keyword & Market Research

• •Conduct audience and customer research to improve targeting
• •Perform keyword research for paid search campaigns
• •Identify new audience segments and targeting opportunities
• •Monitor competitor activity and relevant market trends
• •Translate research into actionable campaign opportunities

Creative & Landing Page Collaboration

• •Collaborate on campaign messaging, offers, and creative direction
• •Work with designers, copywriters, or internal stakeholders on advertising assets
• •Support landing page optimization to improve conversion rates
• •Provide performance insights to improve ad copy, creative concepts, calls to action, offers, and landing pages

Conversion Tracking & Attribution

• •Monitor conversion tracking across campaigns and digital channels
• •Work with analytics and tracking tools to understand the customer journey
• •Ensure campaign performance is measured accurately
• •Analyze attribution and identify which campaigns, channels, and audiences drive results
• •Troubleshoot tracking inconsistencies when required

Testing & Growth

• •Build structured testing plans across audiences, creatives, messaging, offers, landing pages, and channels
• •Run A/B tests and analyze results
• •Scale winning campaigns while reducing inefficient spend
• •Identify new opportunities to improve acquisition performance

Reporting & Insights

• •Create regular campaign performance reports
• •Communicate results clearly to leadership and stakeholders
• •Highlight performance trends, risks, and opportunities
• •Translate campaign data into clear recommendations and next steps
• •Maintain visibility into advertising spend and business impact

Requirements

• •2+ years of digital marketing or performance marketing experience
• •Hands-on experience managing paid advertising campaigns
• •Experience with Google Ads, Meta Ads, LinkedIn Ads, or similar paid acquisition platforms
• •Strong understanding of digital marketing metrics including CPL, CAC, CPA, ROAS, CTR, and conversion rates
• •Experience managing advertising budgets
• •Comfortable analyzing campaign data and making optimization decisions
• •Strong understanding of audience targeting and campaign testing
• •Strong communication and reporting skills
• •Professional working English
• •Ability to work effectively in a remote environment

Nice to Have

• •Experience with Google Analytics and digital tracking tools
• •Experience with conversion tracking and attribution
• •Experience optimizing landing pages and conversion funnels
• •Familiarity with CRM and marketing automation platforms
• •Experience managing campaigns across multiple paid channels
• •B2B, SaaS, e-commerce, agency, or lead-generation marketing experience

Tools & Platforms

• •Google Ads
• •Meta Ads
• •LinkedIn Ads
• •Google Analytics
• •Conversion Tracking and Attribution Tools
• •CRM and Marketing Platforms
• •Google Sheets / Excel

Key Metrics for Success

• •Cost per Lead (CPL)
• •Customer Acquisition Cost (CAC)
• •Cost per Acquisition (CPA)
• •Return on Ad Spend (ROAS)
• •Lead and customer conversion rates
• •Advertising budget efficiency
• •Qualified leads and customers generated
• •Revenue attributed to marketing campaigns
• •Performance improvement from ongoing testing

Interview Process

• •Initial Application
• •Spark Hire One-Way Video Interview
• •Video Interview with Pavago Recruiter
• •Performance Marketing / Campaign Interview
• •Client Interview
• •Offer and Onboarding

All candidates are required to complete a one-way video interview through Spark Hire as part of the application process. An invitation will be sent by email after the initial application step.