Overview

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible.

The Marketing Manager will develop and ensure consistent definition and implementation of a holistic Marketing Plan capable to exploit Digital, ATL, BTL and partnerships' activities in order to build the Mastercard brand, develop relevant product positioning for an issuer/merchant, increase card issuance and usage to reach the issuer business objectives.

The Marketing Manager will work with sales team members and other internal cross-functional groups to design and implement specific marketing initiatives to create value for counterparts and Mastercard. In alignment with the Mastercard business strategy and building on Traditional (Issuers/acquirers) and Non Traditional (merchants, partners) customers' strategy and needs, the Marketing Manager will be responsible for the implementation of marketing strategies and specific programs.

Responsibilities

• •Analyze customer objectives and leverage Mastercard assets to create consumer segment-driven opportunities that will drive Mastercard revenue and monetize assets, while providing the best solutions to create long-term customer plans and value
• •In partnership with the Mastercard sales team, size and scope the nature of bank customer assignments. Develop superior knowledge and marketing intelligence to create valued and differentiating programs, establishing Mastercard as a customer's preferred business resource
• •Lead customer strategy implementation, marketing program ideation, program execution, and post issuer/merchant results tracking and analysis; provide marketing expertise to deliver the best customized solutions that create long-term value
• •Budget management: ensure savvy and efficient usage of budget investments, implement post-analysis activities to ensure proper ROI on funding, and manage reporting and accounting activities per timelines
• •Develop differentiating marketing activities for measurable benefit to bank customers and Mastercard, including marketing programs focused on brand building and specific products, and leveraging the sponsorship platform through asset management and promotions
• •Provide direction and coordinate deliverables with vendors such as agencies and film production companies
• •Ensure compliance with all internal legal and financial procedures; develop all administrative processes for customer marketing projects including contracts, PRs, POs, tracking, and legal authorizations

Requirements

• •Bachelor's degree required; Master's degree preferred
• •Full English proficiency (100%)
• •Proven customer-facing marketing experience with a mix of B2B and B2C, brand marketing, brand management, and direct marketing expertise for customer acquisition, activation, usage, and retention
• •Strong account management experience with the ability to understand customer needs, marketplace dynamics, industry trends, and the competitive landscape
• •Leadership skills with the ability to recognize opportunities, form a vision, garner support and advocacy, and execute strategic planning with strong project management skills
• •Strong strategic thinking and negotiation skills
• •Demonstrated creative judgment and the ability to motivate and manage agencies
• •Ability to turn qualitative and quantitative data and information analysis into actionable insights
• •Able to work in a multinational, multicultural environment and sensitive to cultural differences
• •Able to adapt to unexpected situations with a prompt and positive attitude and challenge the status quo
• •Results driven, solutions and customer focused
• •Strong skills in MS PowerPoint, Word, and Excel; presentation deck writing and proposal skills
• •Skills in networking and influencing using strategic narrative and personal relationships

Security Responsibility

All activities involving access to Mastercard assets, information, and networks come with an inherent risk to the organization. Every person working for or on behalf of Mastercard is responsible for information security and must abide by Mastercard's security policies and practices, ensure the confidentiality and integrity of information being accessed, report any suspected information security violation or breach, and complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.