5+ years channel marketingBuilding products / construction industryDistribution channel knowledge (1-Step, 2-Step, Lumberyard)Key account marketingDemand generation & campaign executionMarket data & performance analyticsCRM & marketing automation toolsDigital marketing (SEO, email, paid ads)Project managementSales collaboration & enablementWindow & door product knowledgeExperience with builders, dealers & contractors
Job Description
Cornerstone Building Brands is seeking a Channel Marketing Manager to develop and execute regional marketing strategies across multiple distribution channels (1-Step, 2-Step, Lumberyards, and Direct). The role involves collaborating with sales leadership, managing key accounts, creating channel-specific marketing programs, analyzing market trends, and driving demand generation for exterior building products. The position requires 5+ years of channel marketing experience, preferably in building products or construction, with strong knowledge of windows and doors distribution channels.
Overview
Cornerstone Building Brands is a leading manufacturer of exterior building products for residential and low-rise non-residential buildings in North America. Headquartered in Cary, N.C., we serve residential and commercial customers across the new construction and Repair & Remodel (R&R) markets. Our market-leading portfolio of products spans vinyl windows, vinyl siding, stone veneer, metal roofing, metal wall systems and metal accessories.
Role Summary
The Channel Marketing Manager drives marketing strategy and execution for a defined region in the U.S., supporting sales efforts across multiple distribution channels, including 1-Step, 2-Step, Lumberyards and Direct. This role works closely with Sales leadership to develop and execute marketing strategies aligned with regional growth strategies that drive demand, enhance brand presence, and support revenue growth.
The Channel Marketing Manager plays a critical role in key account planning, crafting tailored marketing strategies for major customers and monitoring their performance.
Key Responsibilities
•Develop and implement regional marketing plans aligned with regional growth strategies and sales objectives for each distribution channel.
•Support the sales team by creating channel-specific marketing programs that drive demand and strengthen customer relationships.
•Analyze market trends, competitive activity, and customer insights to refine strategies and maximize impact.
•Partner with Territory Sales Managers, Regional Sales Managers, Directors, and the Vice President/General Manager of the region to understand key business priorities and align marketing efforts.
•Leverage data and market research to inform customer strategies and supplement performance reporting of the region.
•Lead key account planning by developing and executing individualized marketing strategies for the region's largest and most strategic accounts.
•Monitor and report on key account marketing initiatives, measuring effectiveness and optimizing as needed.
•Work with the Segment Marketing, Marketing Operations & Partner Enablement, and Brand & Demand teams to create and execute marketing campaigns, promotional programs, and brand-building activities tailored to regional needs.
•Work cross-functionally to ensure alignment between marketing initiatives, product launches, and sales enablement tools.
•Develop content and collateral strategies such as brochures, digital assets, and point-of-sale materials to support regional sales efforts.
•Partner with Channel Management peers to ensure consistency of approach and mitigate misalignment of tactics between Regions and Channels.
•Track the success of marketing initiatives through KPIs, ROI analysis, and customer feedback.
•Provide regular reporting on marketing performance, trends, and opportunities for continuous improvement.
•Utilize CRM and marketing automation tools data to measure engagement and program success.
Requirements
•5 or more years of experience in channel marketing, preferably within the building products, construction, or manufacturing industry.
•Strong understanding of distribution channels in the residential windows and doors market.
•Experience collaborating with sales teams to develop and execute marketing strategies.
•Proven track record in key account marketing, demand generation, and campaign execution.
•Ability to analyze market data, customer trends, and performance metrics to optimize marketing strategies.
•Strong project management and organizational skills with the ability to handle multiple initiatives simultaneously.
•Excellent written and verbal communication skills.
•Familiarity with digital marketing tools including CRM, marketing automation, and analytics platforms.
•Experience working with builders, dealers, contractors, and multi-family developers in a channel marketing capacity.
•Knowledge of window and door product lines, building codes, and industry regulations.
•Familiarity with digital marketing including SEO, email marketing, and paid advertising.
Benefits
•Medical, dental and vision benefits starting day 1
•PTO and paid holidays
•FSA, life insurance, LTD, STD
•401k and EAP
•Discount programs
•Tuition reimbursement
•Training and professional development
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