Director of Marketing

Wiza is the most accurate B2B prospecting platform on the market, with 850M+ contacts, verified in real time, trusted by 500,000+ GTM professionals. We are profitable, growing fast, and among the highest rated data tools on G2.

This is a remote role based in North America. For candidates based in Toronto, you will have optional access to our downtown office space.

Why We Are Hiring This Role

Wiza has taken a major leap in the past two years. Thousands of people sign up every week, our data wins head-to-head accuracy tests against every major competitor, and we are embedded in the products GTM teams already use. We are cash positive and profitable, which means you get to build for compounding growth rather than for a runway.

Three revenue motions are growing at once: self-serve/PLG revenue, sales-led annual contracts, and a fast-growing API business where partners deploy Wiza data inside their own products. You will develop a team that effectively helps us accelerate each of these opportunities.

What You Will Own

• •Full-funnel demand: everything from awareness to closed revenue including organic, paid, content, lifecycle, and product-led. You own the number — pipeline sourced and influenced — not just activity. You will direct external partners on paid and decide what to bring in-house.
• •Positioning and the story we tell: Wiza serves a range of use cases from prospecting and list building, CRM enrichment and upkeep, to powering external workflows via our API. You will sharpen the narrative for each use case and make sure it lands consistently across channels.
• •Product marketing and launch: we ship fast, with meaningful capability landing every month. Your team will keep customers and the market educated on the fast-developing capabilities of the platform.
• •Product-led growth: our self-serve funnel is a continuous, high-volume flow of exactly the users we want. Working with Product, your team will influence paths that move a free user to paid, an individual to a team, and a curious developer to API spend.
• •New markets: we are horizontal by nature and actively expanding into segments where great contact data is a genuine unlock, including financial services, enterprise sales orgs, and industries the incumbents have served poorly. You will help choose which ones we go after and build the programs that reach them.
• •Measurement and operating cadence: partner with RevOps to close the loop on source attribution, funnel conversion by segment, cost per opportunity, and what signups actually become. You will bring that to the GTM leadership table monthly and set the agenda with it.
• •Team building: you will build a high-performing team with the mix of talent that complements your skills best. You will have open headcount on day 1.

Who Will Be Great in This Role

• •Someone who wants to own a function outright and help steer the future of Wiza
• •Someone who gets genuinely nerdy about conversion metrics, GTM tech, and how modern buyers actually find software
• •Someone who is comfortable being both a strategist and a tactician when required
• •Someone who cares about being a positive member of Wiza's daily culture

What You Will Bring

• •7+ years in B2B marketing, with real depth in demand generation and ownership of a full funnel
• •Experience marketing a product with both a sales-led and a self-serve motion, understanding how PLG and enterprise pipeline feed each other rather than compete
• •A track record of building from 0 to 1: campaigns, pages, launches, and programs you designed and shipped, with numbers you can speak to
• •Strong product marketing instincts: you can take a technical capability and turn it into a story a buyer cares about
• •Fluency in the modern marketing stack: HubSpot, paid channels, SEO tooling, web platforms like Webflow, and analytics
• •An AI-native instinct: you have built workflows with Claude or similar tools and have a point of view on what AI changes about how marketing gets done
• •Comfort with data: you can answer your own questions in HubSpot or a BI tool without waiting on someone else
• •A bias toward shipping: strong opinions, loosely held, and the instinct to ask why before building anything
• •Leadership experience and a strong instinct on what skill set to bring in with your first hire

Compensation and Benefits

• •Competitive compensation
• •Extended Health Benefits including Medical, Dental, and Vision
• •Flexible Vacation Policy
• •Remote Work from anywhere in North America
• •Access to Toronto office space
• •Training and Development
• •Regular in-person events with teammates