Overview
Waters Corporation (formerly BD Biosciences and Diagnostic Solutions) is a global leader in life sciences, dedicated to accelerating the benefits of pioneering science through analytical technologies, informatics, and service. With approximately 16,000 colleagues worldwide, Waters collaborates with analytical laboratories to advance medicine quality, food and water safety, and better patient outcomes.
Role Summary
The Global Marketing Director, MDx within Waters Advanced Diagnostics (ADx) is a senior commercial and marketing leader responsible for shaping how molecular diagnostic solutions are positioned, activated, and scaled across Women's Health and Infectious Disease in regulated global clinical markets. This leader will guide a high-performing global team to translate product value propositions into compelling customer-facing strategies, accelerate demand generation, strengthen funnel performance, and equip regional commercial teams with the tools, campaigns, and messaging needed to win in the market.
The role is accountable for driving global marketing excellence and business momentum in close partnership with regional commercial leaders, product management, medical and scientific affairs, and other cross-functional stakeholders.
Responsibilities
- •Lead the global marketing strategy and execution for the MDx solutions portfolio across Women's Health and Infectious Disease, ensuring strong market visibility, customer relevance, and commercial impact across regulated clinical markets
- •Develop and deploy global go-to-market strategies, positioning, messaging, campaign frameworks, and launch activation plans that translate product capabilities into differentiated customer value
- •Drive demand generation and funnel acceleration through integrated marketing programs, digital and field campaigns, customer engagement strategies, and rigorous performance tracking in partnership with regional commercial teams
- •Partner closely with regional commercial leaders to equip the field with high-quality tools, content, training, and sales enablement resources that improve opportunity creation, progression, and win rates
- •Work in close partnership with Product Management to ensure marketing strategies, campaigns, and launch plans are aligned to portfolio priorities, roadmap timing, product claims, and customer value propositions
- •Lead global launch commercialization readiness for new offerings in collaboration with Product Management and cross-functional teams, ensuring consistent messaging, field preparedness, and coordinated market activation
- •Use market insights, customer feedback, funnel analytics, competitive intelligence, and campaign performance data to refine marketing strategies, improve execution, and identify growth opportunities
- •Build strong relationships with customers, key opinion leaders, and external stakeholders to strengthen market understanding and enhance the relevance of customer-facing marketing programs
- •Partner with Medical and Scientific Affairs, Clinical, Regulatory, and Legal stakeholders to ensure promotional content, external messaging, and campaign materials are accurate, compliant, and aligned to market requirements
- •Drive business performance through disciplined marketing planning, budget management, KPI tracking, and operating rigor, with clear accountability for pipeline contribution, campaign effectiveness, and commercial support
- •Lead and develop a high-performing global marketing team, building capabilities in solution marketing, digital activation, content strategy, campaign excellence, and cross-functional collaboration
Key Leadership Qualities
- •Demonstrate leadership courage by doing what is right and instilling confidence in associates and customers
- •Demonstrate agility and action orientation when facing change and uncertainty
- •Intuitively assess people and situations and act accordingly with strong persuasion and timing skills
- •Display strong analytical and strategic thinking and reinforce this behavior in matrix interactions
- •Encourage and promote inclusive and diverse thinking from both internal and external perspectives
Requirements
- •Ten or more years of progressive marketing, commercial, or go-to-market leadership experience in molecular diagnostics, IVD, medical devices, life sciences, or adjacent regulated healthcare markets
- •Experience leading and developing high-performing teams in matrixed global organizations
- •Demonstrated success developing global marketing strategies and translating customer and market insight into effective commercialization programs with measurable business impact
- •Strong strategic and organizational leadership skills with the ability to set direction, lead through transformation, and build alignment across senior cross-functional stakeholders
- •Deep customer orientation with the ability to engage credibly with key opinion leaders, laboratory leaders, clinical stakeholders, external partners, and senior executives
- •Proven ability to influence without authority across product management, R&D, regions, medical and scientific affairs, regulatory, finance, and commercial teams
- •Excellent executive communication, storytelling, and decision-making skills with the ability to frame complex issues clearly for diverse audiences
- •Experience working across global regions and varying market maturity levels with a practical understanding of balancing global consistency with regional flexibility
- •Experience in regulated diagnostic environments strongly preferred, including familiarity with evidence expectations, reimbursement considerations, and global market access or regulatory dynamics
- •Flexibility to travel globally up to 30% of the time
Location
Primary work location: Sparks, MD (7 Loveton Circle). Face-to-face collaboration is a valued part of the culture.