Overview

Credit Acceptance is seeking a Senior Director, Marketing Insights and Planning to join the marketing leadership team, reporting directly to the Chief Marketing Officer (CMO). This leader will own the insights engine for marketing, unifying consumer, competitive, market, and dealer data into a clear narrative on pain points, market opportunities, and competitive positioning. They will also act as chief of staff and key advisor to the CMO, driving long-range and annual operating plans, building KPI dashboards, and supporting board-level presentations.

This position is fully remote with occasional planned travel to the Southfield, Michigan office.

Targeted compensation: $265,500 - $309,750 base salary plus an annual bonus plan.

Outcomes and Activities

• •Own the insights engine for marketing, unifying consumer, competitive, market, and dealer data into a single, cohesive enterprise narrative covering pain points, market opportunities, and competitive positioning.
• •Build and lead a world-class Marketing Insights team with deep expertise in Customer, Competitive, Market, and Dealer Partner insights.
• •Elevate data-driven segmentation across customer segments and market and geographic opportunities.
• •Lead a recurring Friday Story with analytics partners across the enterprise, addressing strategic questions on the industry, company, customers, dealers, and trends, including in-flight reviews and post-mortems.
• •Build insights and high-level business cases to evaluate and prioritize growth and retention opportunities across customers and dealer partners.
• •Present insights and recommendations to senior leaders across the C-suite.
• •Own the development and execution of the Marketing Long Range Plan and 12-month detailed operating plan in partnership with the CMO and marketing leadership team.
• •Build and govern performance dashboards with clear KPIs; hold teams accountable to commitments and explain performance drivers.
• •Own the budget and resource allocation for the Insights and Planning function, ensuring investment is prioritized against the highest-impact opportunities.
• •Serve as chief of staff and key advisor to the CMO and other senior leaders, including board-level presentations.
• •Define marketing's requirements for the Customer Data Platform (CDP) so the team has the right inputs for data-informed insights.
• •Champion an AI-first approach, automating reporting and analysis wherever possible.
• •Lead, develop, and mentor a multi-layered insights and analytics team, including leaders who manage their own teams.

Knowledge and Skills

• •Insights and Analytics: Translates quantitative and qualitative data into clear, actionable implications.
• •Storytelling: Turns complex data into a compelling narrative for executive and Board audiences.
• •Segmentation and Targeting: Builds and applies data-driven segmentation across customer and geographic dimensions.
• •Data Strategy: Translates business questions into data and platform requirements; partners fluently with analytics and technology teams.
• •Business Acumen: Builds sound business cases that inform prioritization of growth and retention initiatives.
• •Cross-Functional Leadership: Leads and influences across marketing and enterprise analytics, including without direct authority.
• •Executive Presence: Credible advising and presenting to C-suite and Board audiences.
• •Planning and Performance Management: Drives long-range and annual planning; builds KPI dashboards that create accountability.
• •Team Leadership: Leads, develops, and mentors an insights and analytics team.
• •AI and Automation: First-mover mindset toward automating insights and planning work.
• •Composure Under Pressure: Manages competing priorities and delivers under tight deadlines.

Requirements

• •Bachelor's degree in Marketing, Business, Statistics, Data Analytics, or a related field, or equivalent experience.
• •15+ years of experience in marketing insights, analytics, or strategy, including 7+ years in a leadership role.
• •Proven track record building consumer, competitive, and market insights capabilities that inform business strategy.
• •Experience partnering with analytics and data teams on platform requirements such as CDP, CRM, or data warehouse.
• •Demonstrated success presenting to and influencing senior executive audiences, including the C-suite.
• •Strong program management skills across multiple concurrent work streams.
• •Excellent written, verbal, and executive presentation skills.
• •Proven leadership and team development skills.

Preferred Qualifications

• •MBA or other advanced degree.
• •Experience in financial services, fintech, or auto finance and subprime lending.
• •Experience with Customer Data Platforms (CDP) and marketing technology stacks.
• •Experience supporting board-level reporting or chief of staff functions.
• •Experience building or scaling AI-enabled analytics or automation capabilities.

Benefits

• •401(K) match
• •Adoption assistance
• •Parental leave
• •Tuition reimbursement
• •Comprehensive medical, dental, and vision coverage
• •Additional nonstandard benefits