Overview

MyGroove is an innovative music-learning app supported by Red Bull, redefining how people pick up an instrument. We make music education accessible, engaging, and fun for beginners and advanced musicians alike.

In this role, you will drive the growth of MyGroove. You will own user acquisition, experiment across channels, and scale a community of music learners across DACH and beyond.

Responsibilities

Data Ownership

• •Own the full funnel analysis to ensure investment in the right places and scale what performs
• •Track all relevant metrics using MMP and product analytics tools, optimizing for real outcomes such as revenue after marketing, CPI, CAC, retention, LTV, and subscription KPIs
• •Use insights to expand beyond DACH and scale the markets and channels that perform best

Scalable Paid UA

• •Build a lean creative engine that performs across relevant channels and markets
• •Identify which angles, formats, and adaptations are important and ensure the pipeline is stable when ads fatigue
• •Scale and test performance across channels including Meta Ads, Apple Search Ads, Google Ads, TikTok, and new platforms relevant to the audience

Organic and Community Driven Growth

• •Collaborate closely with the organic social media lead to identify concepts that can work and scale organically
• •Determine which content can be boosted via paid and which makes sense to test with paid before scaling organically

Web Growth

• •Work with the editorial lead to identify and drive opportunities that create awareness and installs via web
• •Apply knowledge of Web2App flows and expand funnel optimization beyond direct install goals

Requirements

• •5+ years of experience in app growth with a strong focus on user acquisition and performance-driven marketing strategies across mobile platforms
• •Strong hands-on expertise in Google Ads, Meta Ads, App Store Optimization (ASO), and leading analytics and MMP tools
• •Proven ability to optimize and scale acquisition channels
• •Bachelor's degree in Business, a quantitative field, or equivalent practical experience
• •Highly analytical mindset with a deep understanding of subscription-based business models
• •Proven track record in project management, with the ability to design, execute, and analyze multiple experiments in parallel
• •Ability to collaborate cross-functionally with product, content, and operations teams
• •Excellent communication skills and a proactive, self-driven working style
• •Strong interest in music or motivation to learn an instrument to better understand users and the product

Compensation

The minimum salary according to the collective agreement is EUR 2,760 gross per month. The actual compensation package is based on market-oriented salaries and is significantly above the stated minimum salary.