Overview

VyStar Credit Union is seeking a Social Media Manager to lead its social media presence across all platforms. This role drives brand awareness, product acquisition, follower growth, and positive member and community engagement through engaging social-first content. Reporting to the Vice President, Creative Director and Social Media, the Social Media Manager manages campaigns, content, social care, analytics, and agency relationships while staying ahead of emerging platforms, trends, and technologies.

Responsibilities

• •Own the social media content calendar and lead hands-on content creation across all platforms, including writing captions, scripting short-form video, and directing or producing assets independently or with agency partners
• •Manage user-generated content strategy including contesting
• •Champion social-first creative innovation, working with copywriters and designers to ensure content is engaging
• •Monitor social media keywords, trends, and user engagement and suggest content optimization
• •Develop and manage social media KPIs, monthly reporting, and data for senior management presentations
• •Demonstrate how data informs evolution of social strategy
• •Stay on top of social trends and platform changes
• •Collaborate with Marketing, Sales, Product Development, Compliance, external partners, and agency teams on social content
• •Manage social media response processes, procedures, and social care team members to ensure best-in-class member experience
• •Ensure social media policies and procedures are aligned with financial rules and regulations governing the credit union
• •Participate in on-site activation events as needed
• •Proactively help identify, assess, manage, and report risks within domain of work

Qualifications

• •BS degree in Marketing, Communication, or relevant years of experience
• •7+ years of experience in a marketing role
• •6+ years supporting social marketing programs including social care, organic content, engagement, and paid social promotion across Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok, and YouTube
• •3+ years managing social media content, engagement, measurement, and listening through automation tools such as Sprinklr, HubSpot, and Chatmeter
• •3+ years providing customer support through social platforms

Skills and Abilities

• •Extensive knowledge of social media marketing management and analytics tools such as Sprinklr, HubSpot, and Chatmeter
• •Strong quantitative and analytical skills; comfortable analyzing data and reporting on actionable insights
• •Deep understanding of SEO, web traffic metrics, and social media KPIs
• •Excellent writing skills with proven ability to manage customer service issues
• •Hands-on content creator comfortable writing captions, scripting and directing short-form video, and producing or editing basic social assets; photography and video production skills strongly preferred
• •Ability to communicate with industry professionals and influencers to create a strong network
• •Critical thinking and problem-solving skills
• •Strong leadership and negotiation skills with ability to share knowledge, resolve conflicts, and build consensus among stakeholders
• •Experience nurturing and developing talent within teams
• •Advanced knowledge of PowerPoint and Excel
• •Ability to use project management tools like Adobe Workfront, SharePoint, and Microsoft Teams
• •Proficiency with content creation and design tools such as Adobe Creative Cloud, Adobe Express, Canva, or CapCut
• •Deep knowledge of platform-specific best practices across Facebook, Instagram, LinkedIn, TikTok, YouTube, and Pinterest including format, aspect ratio, caption length, hashtag strategy, posting cadence, and native features
• •Stays current on algorithm changes and applies them to content strategy
• •Excellent multitasking, presentation, communication, and interpersonal skills

Benefits

• •Competitive pay
• •401(k) Plan
• •Extensive paid technical and on-the-job training program
• •Tuition reimbursement available to all full and part time employees
• •Part time positions start at a minimum of 30 hours per week