Overview

NBCUniversal is one of the world's leading media and entertainment companies, creating world-class content distributed across film, television, streaming, theme parks, and consumer experiences. Brands include NBC, NBC News, NBC Sports, Telemundo, Bravo, Peacock, Universal Pictures, DreamWorks Animation, and Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Role Overview

The Digital Content Strategy team within the Universal Television Entertainment (UTE) Audience Growth & Content Marketing (AGCM) department is seeking an AEO/SEO Manager for a full-time position. This role reports to the Director of Digital Content Strategy and drives search and AI visibility for the Universal Television Entertainment marketing organization.

The AEO/SEO Manager operates at the intersection of content, product, and technology to increase the discoverability of NBCUniversal IP—including brands, shows, and talent—across traditional search and emerging AI-driven platforms. The ideal candidate blends technical fluency and content expertise with a strong understanding of evolving search behaviors and how AI systems discover, index, and surface content.

Responsibilities

• •Own and execute AEO/SEO strategy to maximize visibility of NBCUniversal IP across search engines and emerging AI-driven platforms, with a focus on content marketing opportunities (Peacock Blog, NBC Insider, The Daily Dish)
• •Define, track, and drive key performance metrics, including search and AI platform impressions, AI mentions/citations, sentiment, and downstream engagement (clicks, sign-ups)
• •Build, manage, and continuously improve scalable optimization systems, including structured data, automation workflows, and integrations with search and AI visibility tools
• •Oversee data and prompt inputs, taxonomy, and platform maintenance (internal and external vendor tools) to ensure accuracy and performance
• •Partner cross-functionally with editorial, product, engineering, data, brand marketing, video, press, paid media, and social teams to translate technical and platform enhancements into measurable marketing impact
• •Inform and help implement technical SEO/AEO improvements—including site architecture, indexing, and content structures—to improve discoverability and LLM ingestion, retrieval, and citations
• •Establish and operationalize measurement systems and testing frameworks to quantify the impact of content, technical, and product-driven changes
• •Drive accountability across teams to ensure execution of recommendations that improve visibility across search and AI ecosystems

Basic Requirements

• •4+ years of experience in SEO, Technical SEO, AEO, or a related field
• •Deep expertise in SEO and emerging AEO/GEO (AI Engine Optimization) / AI visibility strategies, and familiarity with how AI/LLMs ingest, retrieve, and surface content
• •Proven ability to use search and analytics tools (e.g., Google Search Console, SEMrush, Adobe Analytics, Parse.ly) to drive insights and strategy
• •Experience leveraging and maintaining AI/search visibility and optimization platforms (e.g., Profound, SEMrush, or similar)
• •Strategic understanding of YouTube/social/UGC platforms' role in the larger search and AI landscapes
• •Strong understanding of technical SEO, including crawling/indexing, structured data, and site architecture
• •Working knowledge of web technologies (HTML, JavaScript, CMS platforms) and ability to implement or prototype technical solutions
• •Experience building scalable systems or automation workflows for optimization and reporting
• •Strong analytical skills with experience building measurement frameworks and translating data into actionable insights
• •Demonstrated ability to work cross-functionally with editorial, product, engineering, and marketing teams
• •Strong understanding of content marketing ecosystems, including editorial workflows and owned-and-operated platforms
• •Ability to manage multiple stakeholders and initiatives across a large, matrixed organization
• •Bachelor's degree or equivalent experience

Desired Characteristics

• •Strategic and forward-thinking, with a strong point of view on the future of search, AI, and content discovery
• •Highly collaborative and comfortable influencing across diverse, cross-functional teams
• •Systems-oriented thinker with a focus on scaling impact through automation and process
• •Strong communicator, able to distill complex insights into clear, actionable guidance
• •Results-driven, with a test-and-learn mindset and focus on continuous optimization
• •Comfortable navigating technical concepts and partnering closely with product and engineering teams
• •Detail-oriented with the ability to operate at both strategic and executional levels
• •Self-starter who thrives in ambiguity and can build new systems and processes from the ground up
• •Passion for entertainment, media, and storytelling, with an understanding of audience behavior

Additional Information

• •Hybrid schedule: minimum four days per week in office
• •Salary range: $85,000 - $115,000 (bonus eligible)
• •Benefits include medical, dental, and vision insurance, 401(k), paid leave, tuition reimbursement, and additional perks