Overview

At Levi Strauss & Co., you can be yourself and be part of something bigger. We are a company of people who like to forge our own path and leave the world better than we found it.

As a Consumer Domain Principal Product Manager, you will own how we engage and personalize for consumers globally across all digital touchpoints. This is a senior individual contributor role. You will not manage a team, own a budget, or run sprint execution. However, you will lead the outcomes of this domain end-to-end, from assessment to roadmap to what ships.

You will partner with multiple teams across our global footprint, including engineering, data science, design, marketing/CRM, legal/privacy, and regional/market teams. You will collaborate with Directors and VPs to understand how this domain connects to the broader consumer experience.

The goal of this domain: consumers everywhere feel like we know them — the right message, on the right channel, at the right moment, no matter where they are in the world.

Responsibilities

Assess and Set the Consumer Engagement and Personalization Agenda

• •Assess how well our current communications digital channels serve consumers across our global markets. Build a fact-based point of view on what is working, what is not, and where the highest-use opportunities are.
• •Diagnose how personalized our consumer engagement is today, from basic segmentation to real-time, individualized decisioning. Define the roadmap to close the gap between where we are and where we need to be.
• •Lead the multi-year vision and prioritized roadmap for consumer engagement and personalization, translating your assessment into a clear set of recommendations and work tracks.
• •Manage the trade-offs across recommendations: what we invest in first, what we deprioritize, and why.

Platform and Personalization Infrastructure Decisions

• •Make build-vs-buy-vs-partner recommendations for the foundational capabilities behind personalization and engagement, including whether we need a CDP, a recommendation or decisioning engine, stronger pipelines into our communications platform, or new orchestration tooling.
• •Define the data and signals — purchase history, browse behavior, preferences, lifecycle stage — that should improve personalization, and oversee the requirements that make those signals usable in real-time across channels.
• •Write the PRDs, briefs, and requirements that turn your recommendations into build-ready work for engineering, data science, and product teams.
• •Stay close to delivery, not just requirements — unblock trade-offs in-flight and remain accountable for what ships, not just what is written down.

Global and Market-Specific Strategy

• •Determine where a single global approach to engagement and personalization makes sense and identify where market-specific strategies are needed.
• •Run tests to compare tactics across regions rather than assuming a one-size-fits-all strategy.
• •Identify which personalization signals and logic generalize globally and which need local tuning — product, size, or content relevance often differs by region, on top of channel and regulatory differences.
• •Partner with regional and market teams to understand local channel norms, consumer behavior, and regulatory requirements, and factor them into your roadmap.
• •Build the frameworks, strategies, and shared tooling that let regional teams move fast without fragmenting the underlying platform.

Measurement and Continuous Optimization

• •Define the engagement and personalization metrics that matter globally and by market and oversee the test-and-learn agenda that improves them.
• •Run a disciplined, cross-market experimentation pace, working in the data (SQL, dashboards, experiment results) to determine what generalizes globally versus what needs to be localized.

Cross-Functional and Executive Alignment

• •Collaborate with and influence engineering, data science, design, and partner teams, keeping them aligned to one prioritized set of investments rather than competing asks.
• •Represent the consumer engagement and personalization domain in cross-functional planning and annual operating plan cycles and make the case for investment to Directors and VPs.
• •Mentor Senior PMs and PMs across markets on personalization and lifecycle craft, and raise the department's bar for how data and AI show up in consumer engagement globally.

Compensation and Benefits

• •Expected starting salary range: $147,000 - $240,000 per year, depending on location and qualifications.
• •Total rewards package includes base pay, incentive plans, 401(k) matching, paid leave, health insurance, and product discounts.
• •This role is remote work eligible within the U.S. or can work on a hybrid basis out of our San Francisco, CA headquarters.