5-7+ years PR / marketing communicationsBachelor's in Communications / PR / JournalismMedia relations & press pitchingCrisis communicationsOrganic social media managementMedia spokesperson & chaperoneGerman & English fluencyPR campaign strategy & planningPR metrics & analyticsPR agency managementHealthcare PR experienceAgency & corporate PR mixBudget management
Job Description
Vantive, a vital organ therapy company specializing in kidney care, is seeking a Senior Manager of Public Relations for Central Europe. The role involves leading press relations and social media activities across Germany, Austria, Switzerland, Poland and other Central European markets. Key responsibilities include creating PR campaigns, managing journalist relationships, serving as company spokesperson, crisis communications, and measuring PR effectiveness. The ideal candidate has 5-7 years of PR/marketing communications experience, fluency in German and English, healthcare PR background, and strong media relations skills.
Overview
Vantive is a vital organ therapy company on a mission to extend lives and expand possibilities for patients and care teams everywhere. For 70 years, our team has driven meaningful innovations in kidney care. As we build on our legacy, we are deepening our commitment to elevating the dialysis experience through digital solutions and advanced services, while looking beyond kidney care and investing in transforming vital organ therapies.
Role
In the strategically key position of Senior Manager Public Relations – Central Europe, you will report directly to the Director of Communications, EMEA, and will be instrumental in leading press relations and organic social media activities across Germany, Austria, Switzerland, Poland and other relevant markets in Central Europe.
Responsibilities
•Co-creating public relations campaigns and content (press materials, digital assets for owned and corporate social media channels, thought leadership events) in partnership with local markets, Government Affairs, Medical Affairs, Market Access and Marketing to drive positive press coverage, online engagement and greater awareness among public stakeholders
•Acting as an in-house journalist by finding and promoting brand, business, clinical, patient and employer stories to public audiences
•Actively building and maintaining relationships with journalists, influencers and industry stakeholders to secure press coverage and build corporate brand awareness
•Serving as official company spokesperson for the press and journalists
•Chaperoning and managing senior management interactions with media and journalists
•Protecting the company's reputation through crisis communications, including monitoring press and social media, providing crisis communications counsel to internal stakeholders and creating and disseminating reactive communications
•Developing and implementing PR metrics, monitoring and reporting on the effectiveness of PR and media relations campaigns
•Assessing and managing PR agency capabilities to meet public relations needs in key Central European markets
•Ensuring effective use of resources and ROI
Requirements
•Bachelor's degree in Communications, Journalism, Public Relations or a related field
•Minimum of 5-7 years of public relations and/or marketing communications experience
•A nose for news – an understanding of what makes a compelling and relevant story for journalists and the public, and a knowledge of the news process
•Strong PR strategy and planning experience, with a proven track record of pitching and landing news in media outlets
•A collaborative mindset, with the ability to work effectively with cross-functional teams and local market affiliates
•Strong understanding of press and organic social media best practices
•Experience as a media spokesperson and media chaperone
•Experience in crisis communication and reputation management
•Strong project management skills, with the ability to manage multiple projects and priorities simultaneously, including budget management
•Strong analytical and problem-solving skills, with the ability to measure and report on the effectiveness of PR campaigns
•Excellent written and verbal communication skills
•Fluency in German and English; additional language skills desirable
•Previous healthcare PR experience with a mix of agency and corporate experience preferred
•Ability to travel as needed
What We Offer
We offer a competitive salary and benefits package, as well as opportunities for professional growth and development within a dynamic and supportive team.
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