Overview
Avalere Health is united by one profound purpose: to reach every patient possible. Our Advisory, Medical, and Marketing teams come together to forge unconventional connections, building a future where healthcare is not a barrier and no patient is left behind.
Our flexible approach to working allows global teams to decide where they want to work, whether in-office or at home. Major city hubs in London, Manchester, Washington D.C., and New York serve as collaboration hubs. We are deeply invested in supporting professional growth through day-to-day career experiences, on-demand training, and global cross-capability career moves.
The Role
As Corporate Marketing Communications Lead, you will play a pivotal role in elevating Avalere Health's brand, reputation, and market presence across the US and globally. Working as part of the central Corporate Marketing team, you will partner closely with US Marketing colleagues and cross-functional experts in digital, content, campaigns, analytics, and communications to deliver integrated marketing initiatives that build awareness, strengthen client relationships, and drive business growth.
This is a highly visible role with the opportunity to lead impactful thought leadership, PR, awards, sponsorships, and multi-channel marketing programmes. You will help define how Avalere Health is perceived in the market, ensuring brand positioning, messaging, and content consistently reflect the company mission and resonate with clients, employees, industry influencers, and broader healthcare audiences.
What You'll Do
Brand Strategy
- •Lead the evolution and governance of the Avalere Health brand for US Marketing, working alongside peers leading other Corporate Marketing capabilities
- •Develop the annual Corporate Brand, Thought Leadership and PR plans, contributing to the wider Corporate Marketing plan in partnership with fellow Associate Directors
- •Maintain brand governance and consistency across all channels
- •Ensure brand messaging, positioning and tone of voice is always applied
Brand Performance
- •Monitor competitor activity, brand awareness, and market perception
- •Translate insights into recommendations that strengthen brand performance
- •Measure and optimize effectiveness across all channels
Internal Partnership
- •Develop brand guidance and assets that enable teams to deliver consistent communications
- •Play a key role in cross-functional initiatives by bringing together colleagues across Corporate Marketing, Commercial, Strategy, and Capability teams
- •Collaborate with marketing, commercial and capability leaders to ensure campaigns align with business priorities
- •Influence stakeholders to ensure alignment on messaging and priorities
- •Balance competing business needs while maintaining brand consistency
- •Manage multiple projects across functions and geographies
Strategic Storytelling
- •Partner with leaders across Avalere Health to bring strategic and creative initiatives to life through compelling external communications
- •Translate complex strategic thinking into engaging client-facing content
- •Partner with subject matter experts to develop evidence-based perspectives on healthcare challenges
Thought Leadership
- •Lead the development of external thought leadership strategies in partnership with US Marketing, including annual planning, briefing, writing and editing, design and publication
- •Establish content frameworks and governance that improve quality, consistency, and efficiency
- •Develop integrated campaigns across social, media and digital channels to increase awareness, engagement, and lead generation
- •Explore new avenues for thought leadership such as webinars, video content, and byline articles
PR and Media
- •Influence Avalere Health's PR and media strategy, setting standards and governance for external communications
- •Develop the annual PR and media strategy and roadmap, aligning plans with the wider Corporate Marketing strategy
- •Build and maintain strong relationships with key healthcare, business and trade media
- •Lead proactive media engagement, including press releases, byline articles, executive commentary and thought leadership placements
- •Partner with Associate Directors across Digital, Campaigns, Content and Analytics to ensure PR activity is integrated into broader marketing programs
- •Partner with senior leaders and subject matter experts to identify compelling stories and develop key messages
- •Identify and manage opportunities for awards, speaking engagements, sponsorships and industry partnerships
- •Provide strategic communications support for corporate announcements, business milestones and high-profile initiatives
- •Monitor media coverage, competitor activity and industry trends to inform communications strategy
About You
- •Extensive corporate marketing experience in an agency or consultancy setting, ideally within healthcare, life sciences or professional services
- •Expertise in brand strategy, positioning and corporate communications
- •Proven success leading integrated marketing and thought leadership programs
- •Strong PR and media relations background
- •Excellent writing, content creation and editorial skills
- •Skilled in influencing senior stakeholders and driving cross-functional collaboration
- •Previous experience working in a global organization
- •Proficient in AI-enabled tools to enhance marketing effectiveness and team productivity