Overview

Empower is seeking a Senior Go-to-Market Strategist to lead internal GTM deployment for new and enhanced products and services. This role ensures market-facing readiness, promotes product adoption, and drives sales and client retention.

Empower offers a flexible work environment, fluid career paths, and celebrates internal mobility. The company is committed to purpose, well-being, work-life balance, and building an inclusive community.

What You Will Do

• •Manage and execute deployment of medium-to-large scope product initiatives, including product positioning, product training, internal communications, and integration into ongoing business ecosystem
• •Develop GTM strategy based on project scope and desired outcomes, translate into project plan and deliverables, and serve as project manager of GTM activities through execution
• •Lead GTM cross-functional project team, partnering with product, marketing, training, segment leaders, operations readiness, and other functional areas to ensure successful execution
• •Manage internal product training with product SMEs, including content development and packaging, training assets such as Allego videos, and engagement with the central Training team as needed
• •Develop and execute general product communications and product forums, such as internal newsletters and showcases
• •Develop and maintain a portfolio view of product initiatives across the organization to identify opportunities for bundling launches

What You Will Bring

• •Bachelor's degree in a related discipline or equivalent directly related work experience
• •6+ years of professional experience with project management, communications, training, and/or marketing
• •Highly organized with strong project management skills and attention to detail

What Will Set You Apart

• •Understanding of financial products and services and client-facing experience
• •Strong interpersonal, communication, and presentation skills
• •Ability to engage, lead, and influence cross-functional business partners
• •Proficiency in MS Office suite, including PowerPoint
• •Energetic, flexible self-starter who thrives in a fast-paced, fluid environment, welcomes change, and supports other team members

Compensation

Base Salary Range: $96,100 - $135,700

Non-sales positions have the opportunity to participate in a bonus program. Actual compensation offered may vary based on geographic location, work experience, education, licensure requirements, and/or skill level.

Benefits

• •Medical, dental, vision, and life insurance
• •401(k) plan with up to 6% company matching contributions, financial advisory services, potential company discretionary contribution, and a broad investment lineup
• •Tuition reimbursement up to $5,250 per year
• •Business-casual environment with option to wear jeans
• •Generous paid time off plus ten paid company holidays and three floating holidays each calendar year
• •16 hours paid volunteer time per calendar year
• •Paid parental leave, paid short- and long-term disability, and Family and Medical Leave (FMLA)
• •Business Resource Groups (BRGs) open to all associates

Additional Notes

Applicants must be authorized to work for any employer in the U.S. Empower is unable to sponsor or take over sponsorship of an employment visa, including CPT/OPT.

For remote and hybrid positions, reliable high-speed wired internet (fiber, cable, or DSL) and a suitable home work environment are required.