Overview

Join Red Bull's Global Route-To-Market team in Salzburg, Austria and shape the company's global Route-to-Market (RTM) strategy across On Premise and Off Premise channels. This role combines commercial expertise, strategic thinking, and data-driven insights to identify opportunities to optimize customer coverage, distribution models, and execution effectiveness across markets.

You will partner with senior leaders, regional teams, and cross-functional stakeholders to translate strategy into measurable business impact, while also leading the digital transformation of RTM capabilities.

Global Route-to-Market Strategy

• •Develop and implement global RTM strategies across On Premise and Off Premise channels
• •Translate global commercial priorities into scalable and locally relevant RTM solutions
• •Ensure consistent execution across markets
• •Identify opportunities to improve distribution, availability, customer coverage, and overall RTM efficiency

Distribution Strategy & Leadership Engagement

• •Lead global discussions and senior leadership forums focused on distribution, coverage, and commercial effectiveness
• •Develop compelling analyses, strategic recommendations, and clear decision-making materials
• •Drive alignment with stakeholders and ensure agreed priorities and initiatives are successfully implemented

Segment-Specific Route-to-Market Optimization

• •Create differentiated RTM approaches tailored to channels, customer groups, occasions, market maturity, and business segments
• •Focus on customer coverage models, outlet prioritization, sales approaches, distributor strategies, and execution standards
• •Establish scalable frameworks and best practices that accelerate growth across On Premise and Off Premise environments

Digitalization, Omnichannel & eB2B Development

• •Increase adoption of digital tools, automation, and data-driven decision-making across RTM planning and execution
• •Design and drive omnichannel RTM initiatives leveraging both internal and external solutions
• •Accelerate Red Bull's eB2B business
• •Work closely with Data, IT, and commercial teams to scale digitally enabled RTM capabilities globally

Capability Building & Best Practice Sharing

• •Identify and share RTM best practices, benchmarks, and successful market approaches across regions
• •Develop practical frameworks, toolkits, and guidelines to support effective local implementation
• •Strengthen capabilities in distribution management, RTM strategy, and modern digital ways of working throughout the organization

Cross-Functional Collaboration & Project Leadership

• •Collaborate with Global Sales, Marketing, Finance, Operations, Supply Chain, Data teams, regional stakeholders, and local markets
• •Ensure RTM priorities remain aligned with broader commercial, customer, and execution objectives
• •Drive progress and outcomes within a matrix environment using strong influencing skills, without direct authority

Compensation

Minimum salary per the collective agreement is 2,362 EUR gross per month. Actual compensation is market-oriented and significantly above the stated minimum.