3+ years product / GTM strategyGo-to-market planning & executionData analysis & storytellingExecutive & client communicationsCross-functional collaborationAI tools & automationTableau / Power BI / SQL / AlteryxTreasury / payments / digital banking knowledgeFinancial services experienceAgile environment experienceBachelor's degree
Job Description
Bank of America is seeking a Go-to-Market Product Associate for CashPro, a digital banking platform. The role bridges product, sales, service, marketing, and strategy teams to develop and execute go-to-market strategies, create sales enablement materials, analyze market data, and drive client adoption. The ideal candidate combines strategic thinking, analytical capabilities, strong communication skills, and interest in AI automation to support CashPro's growth initiatives.
Overview
At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. We do this by driving Responsible Growth and delivering for our clients, teammates, communities and shareholders every day.
The success of Bank of America and Global Payments Solutions depends on continually enhancing, scaling, and differentiating the digital client experience. As CashPro continues to evolve, we are seeking a Go-to-Market Product Associate who will serve as a strategic connector across product, sales, service, marketing, and strategy teams.
Role
The Go-to-Market Product Associate will play a pivotal role in advancing CashPro's growth strategy through data-informed initiatives that span internal and external audiences. As a key partner across product, sales, service, marketing, and strategy teams, the individual will lead cross-functional efforts that drive awareness, engagement, adoption, and revenue growth across CashPro's expanding suite of solutions.
Responsibilities
•Develop go-to-market plans for product launches and strategic business priorities
•Execute release readiness and communication strategies
•Create targeted sales enablement and client education materials that translate complex product capabilities into compelling value propositions
•Leverage client feedback, market intelligence, adoption trends, performance metrics, and AI capabilities to develop insights, test hypotheses, and inform business decisions
•Develop analytics, dashboard insights, data storytelling, and executive-level communications to shape engagement strategies, influence priorities, and measure business impact
•Drive cross-functional alignment and ensure successful implementation of key initiatives
•Shape go-to-market strategy as CashPro continues to grow
Required Skills
•3+ years of experience in product management, product marketing, go-to-market strategy, strategy, communications, or a related field
•Strong strategic thinking and problem-solving skills, with the ability to translate business objectives into actionable go-to-market plans and execute delivery
•Excellent written, verbal, and presentation skills, with the ability to create compelling executive, client-facing, and sales enablement content
•Proven ability to synthesize complex business and technical information from multiple stakeholders into clear, concise, and impactful communications
•Strong storytelling capabilities, including the ability to communicate insights, product value propositions, and strategic priorities to a variety of audiences
•Ability to analyze and interpret data, market intelligence, and client feedback to identify trends, generate insights, and inform decision-making
•Demonstrated ability to partner effectively across cross-functional teams and build strong relationships across product, sales, service, marketing, and strategy organizations
•Interest in and ability to leverage AI tools and automation to improve productivity, uncover insights, and enhance business processes
•Demonstrates a future-forward mindset, embraces innovation, challenges the status quo, and continuously seeks opportunities to improve outcomes
•Undergraduate degree required (BS or BA)
Desired Skills
•Knowledge of treasury management, payments, liquidity solutions, and digital banking platforms