Overview

AAA is seeking a Manager, Media Planning & Strategy to lead paid growth strategy and oversee end-to-end execution of performance marketing efforts. This role is responsible for managing the paid media budget, driving high-level strategy across multiple platforms, and mentoring the growth team to hit aggressive acquisition and ROI targets.

This role is hybrid and requires 3 days a week in our Walnut Creek, CA office.

Compensation Range: $132,465 - $165,580

Essential Functions

Oversees Digital Marketing Objectives

• •Develop digital marketing strategies to drive business performance through the execution of paid advertising campaigns
• •Act as the primary point of contact for senior leadership and other department heads
• •Ensure paid media initiatives are integrated with broader marketing campaigns, product launches, and brand initiatives

Team Management

• •Lead a team of digital specialists, providing clear direction, professional development, and performance feedback
• •Drive a culture of rapid experimentation including A/B testing, landing page optimization, and channel diversification to lower CPA and improve lead quality
• •Evaluate current workflows and implement new protocols to ensure maximum productivity and executional excellence

Insights & Reporting

• •Track core KPIs to provide clear visibility into performance and drive data-backed decision-making
• •Provide recommendations and solutions for both short and long term actions to executive management
• •Ensure the team is capturing and analyzing the right metrics to maximize ROI across paid search, display, video, and remarketing

Benefits

• •Discretionary annual incentive plan
• •401k matching up to 6% of eligible earnings per pay period
• •Medical, Dental, Vision, and wellness program
• •Paid Holidays
• •Paid Time Off with additional 24 hours per year for volunteer activities
• •Free AAA Classic Membership
• •AAA Product Discounts
• •Tuition Reimbursement Program