Overview

The Specialist, Product Marketing plays a pivotal role in shaping and executing the Red Bull U.S. Occasions, Consumer Activation, Brand Building Events (BBE), and Athlete Celebration plans to drive business growth. This role provides guidance to ensure all campaigns are developed efficiently and effectively to grow brand love, relevance, and consumption.

Working with cross-functional teams, you will develop and execute compelling, insight-driven brand marketing campaigns that resonate with consumers and deliver measurable business results. You will bring integrated programs to life across channels and customer platforms, working with Region teams to ensure every initiative reflects the brand identity and delivers a cohesive, high-impact consumer experience.

As a key member of the U.S. Brand Marketing Team, you will support the development and execution of RBNA Occasions, Consumer Activation, BBE, and Athlete Celebration campaigns, ensuring full organizational buy-in. You will work collaboratively with Marketing, On- and Off-Premise Sales, Media, Regional teams, Field Marketing, and key agency partners. You will also work closely with Global Brand Marketing to champion U.S. initiatives, share best practices, and ensure global brand standards are met.

Brand & Product Marketing

• •Translate consumer, cultural, and category insights into actionable marketing strategies that drive demand, expand consumption, and increase relevance across national, regional, and customer-specific initiatives.
• •Work closely with the Sr. Manager, Product Marketing by developing and executing Occasions, Consumer Activation, BBE, and Athlete Celebration Campaigns and Limited Edition Pack Marketing plans that ladder into the National Brand Calendar.
• •Identify and activate growth opportunities based on emerging consumer trends, business needs, and market dynamics.
• •Develop new ideas that spark innovative, 360 campaigns for both National and Regional levels, elevating the brand's cultural relevance and consumer engagement.
• •Set clear objectives, success metrics, and operational workflows to ensure timely and effective execution of the annual plan.
• •Collaborate with Global counterparts to ensure strategy and process cohesion, alignment on best practices, and adherence to Global brand standards.
• •Drive innovation and strategic consistency across all marketing planning efforts, ensuring initiatives reinforce "Fits My Everyday Life" and drive long-term brand equity.

Consumer Activations, Brand Building Events, & Athlete Celebrations

• •Support the company's Occasions, Consumer Activation, BBE, and Athlete Celebration marketing strategy by identifying key consumer touchpoints where the brand and product can play a meaningful role.
• •Remain agile and proactive in a fast-paced environment, effectively prioritizing occasions, playgrounds, big moments, micro campaigns, limited edition pack requests, and ad hoc needs from planning through execution.
• •Collaborate with Insights, Marketing, and Sales to activate across dayparts and channels.
• •Support new consumption opportunities by bringing occasion-based thinking into campaign planning and execution.
• •Ensure all initiatives align with consumer behaviors, lead with ownability, and deliver relevance throughout the full year.
• •Help develop tools and frameworks that support impactful execution and consumer engagement across priority touchpoints.
• •Partner with Sales to support occasion-based distribution efforts that grow horizontal and vertical distribution in key retailers.

Campaign Development & Execution

• •Lead the development and execution of integrated, consumer-facing marketing campaigns, including brief development, creative execution, and performance analysis.
• •Ensure all campaigns leverage distinctive, ownable brand assets that fuel engagement and deliver measurable results.
• •Drive creative innovation by pushing boundaries in concepting and activation to develop breakthrough campaigns.
• •Ensure consistency across key consumer touchpoints including digital, retail, experiential, shopper, and media channels.
• •Coordinate cross-functional teams and agency partners to deliver high-impact, on-time, and on-budget campaigns.
• •Ensure all consumer-facing collateral is compelling, compliant, and aligned with brand standards.
• •Partner with cross-functional teams to develop high-impact point-of-sale and shopper marketing materials.
• •Manage complex processes for bringing limited edition packaging to life by working across Operations, Finance, Legal, Sales, Distribution, and necessary agencies.
• •Work with Legal to ensure compliance with data privacy, promotional, contest/sweepstakes, prizing, IP, and partnership laws relevant for U.S. Marketing.

Budget Management

• •Responsible for budget management with applicable National and Regional Product Marketing budgets ensuring timeliness and accuracy.
• •Work closely with agency partners to ensure budgets are allocated appropriately and spent efficiently.
• •Partner with the Product Marketing Team to manage and track budgets on a biweekly basis, ensuring accurate forecasting, efficient allocation, and measurable returns on investment.

Cross-Functional Leadership & Collaboration

• •Establish and maintain strong cross-functional relationships with key partners across Marketing, Sales, Media, and Regional teams.
• •Successfully develop and launch all National and Regional campaigns, including project management, creative development, campaign execution, measurement, and optimization.
• •Ensure cross-functional integration by creating and updating frameworks that streamline execution across teams.
• •Adapt National brand marketing plans to Regional and customer-specific needs while maintaining brand integrity.
• •Manage relationships with global stakeholders by providing U.S. insights and ensuring U.S. execution reflects global standards while meeting local market needs.
• •Foster a culture of creativity, collaboration, accountability, and consumer obsession.

Compensation & Benefits

• •Base salary range: $68,000 - $102,000 + cash incentives
• •Comprehensive Medical, Dental, and Vision Plans
• •401k Match
• •Family Leave, PTO, and Paid Holiday Schedule
• •Pet, Legal, and Life Insurance
• •Tuition Reimbursement

Eligibility

This position is open to U.S. citizens, U.S. permanent residents, or individuals currently authorized to work in the United States on a valid visa.