Overview

PNC is seeking a Marketing Specialist to support multicultural brand marketing efforts, with a primary focus on the U.S. Hispanic segment. This role works closely with the Senior Manager, Multicultural Brand Marketing to execute campaigns that build awareness, relevance, and consideration of PNC within Hispanic communities nationwide. The Specialist will contribute to the development and activation of culturally resonant, Spanish-first and bilingual marketing initiatives aligned to PNC's brand platform, Brillantemente Aburrido.

This is an ideal opportunity for an early-career marketer with strong cultural fluency, a passion for brand storytelling, and interest in learning how national campaigns are developed, executed, and measured.

Campaign Development & Execution

• •Support the execution of multicultural marketing campaigns across traditional and digital channels, ensuring alignment with brand standards and timelines.
• •Assist in adapting PNC's broader brand platform into culturally relevant, Spanish-first and bilingual messaging.
• •Coordinate with internal teams and external agency partners to deliver high-quality creative and assets.
• •Help manage project timelines, budgets, approvals, and deliverables across multiple workstreams.

Creative & Cultural Support

• •Contribute to the development of creative briefs and provide input grounded in Hispanic cultural insights, language nuance, and audience understanding.
• •Review Spanish language creative for authenticity, clarity, and consistency.
• •Stay attuned to cultural trends, media consumption habits, and community dynamics to inform work.

Measurement & Reporting

• •Assist in tracking campaign performance and brand metrics such as awareness, consideration, and engagement.
• •Support development of reporting materials by compiling data, organizing insights, and helping build clear narratives.
• •Help ensure campaigns are optimized based on performance learnings.

Cross-Functional Coordination

• •Partner with teams across media, analytics, retail, and corporate communications to support integrated execution.
• •Maintain strong organization and communication across stakeholders to ensure smooth project flow.
• •Support logistical coordination for campaign launches, activations, and key initiatives.

Qualifications & Experience

• •1 to 2 years of experience in marketing, advertising, communications, or a related field; relevant internship experience strongly considered.
• •Fluent in Spanish and English (written and verbal); comfort reviewing Spanish-language content required.
• •Strong organizational and project management skills with attention to detail.
• •Demonstrated interest in multicultural marketing and/or the Hispanic consumer segment.
• •Strong written and verbal communication skills; ability to contribute ideas and collaborate effectively.
• •Financial services experience not required; curiosity and willingness to learn are essential.
• •Bachelor's degree required, or a comparable combination of education, certifications, and experience.

Compensation & Benefits

• •Base Salary: $52,500 to $105,000, varying based on geographic location, market data, and individual skills, experience, and education.
• •Benefits include medical, dental, and vision coverage; Health Savings Account; life and disability insurance; 401(k) with PNC match; pension and stock purchase plans; dependent care reimbursement; back-up child and elder care; adoption, surrogacy, and doula reimbursement; educational assistance; and a wellness program with financial incentives.
• •Paid time off includes up to 11 paid holidays, 9 occasional absence days, 15 to 25 vacation days depending on career level, and maternity or parental leave.

Additional Information

• •PNC is an in-office company.
• •PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.
• •This position is subject to the requirements of Section 19 of the Federal Deposit Insurance Act.