About the Role

We are looking for a Social Media Lead to own and grow CXM's global social media presence across organic and paid channels. This is a hands-on, player-coach role combining strategy, execution, performance optimisation, community management, and team leadership.

You will play a key role in consolidating CXM's regional social presence, improving performance across markets, and building a consistent, engaging global brand presence.

Key Objectives

• •Consolidate all regional Facebook pages into a single global page within the first 90 days, with no loss of existing followers.
• •Deliver agreed ROAS targets across paid social campaigns by the end of Q4.
• •Drive quarter-on-quarter improvement in reach, engagement, follower growth, and CTR.
• •Establish a consistent monthly social media performance reporting and optimisation rhythm.
• •Launch a follower-exclusive content and promotions programme within the first six months.
• •Build scalable processes and, over time, support and lead local social media managers.

Key Responsibilities

Strategy & Planning

• •Develop and execute CXM's global social media strategy in line with wider marketing objectives.
• •Build and manage content calendars across campaigns, promotions, company updates, and market opportunities.
• •Identify emerging platform, audience, and content trends.

Content & Community

• •Coordinate, schedule, and publish content across relevant social platforms.
• •Maintain consistency in brand identity, tone of voice, messaging, and positioning.
• •Manage comments, direct messages, and community interactions professionally and promptly.
• •Monitor sentiment and escalate customer issues or recurring concerns to the appropriate teams.

Paid Social

• •Plan, launch, manage, and optimise paid social campaigns, particularly across Meta.
• •Manage budgets across markets and campaign objectives.
• •Test and optimise audiences, creatives, placements, and messaging.
• •Improve campaign performance across reach, traffic, engagement, conversions, and cost efficiency.

Analytics & Reporting

• •Track and analyse organic and paid social performance.
• •Produce regular performance reports with clear insights and recommendations.
• •Turn data into actionable optimisation decisions.
• •Monitor competitor activity and platform developments.

Cross-Functional Collaboration

• •Work closely with design, content, regional marketing, CXM Support, compliance, and other internal teams.
• •Support product launches, promotions, events, partnerships, and wider marketing campaigns through social media.

Team Leadership

• •Provide direction and support to local social media managers as the team develops.
• •Establish standards, processes, and best practices across markets.
• •Remain hands-on while coaching and developing the wider social team.

What We Offer

• •The opportunity to own and shape CXM's global social media function.
• •A genuinely remote role with flexibility across European time zones.
• •The chance to consolidate and build a global social operation from the ground up.
• •A strong, experienced team and supportive leadership environment.
• •Competitive base salary plus a performance-based bonus linked to social KPIs and campaign results.

Recruitment Process

• •Stage 1: HR screening interview
• •Stage 2: Interview with the CMO, potentially including the CEO