Overview
Waters Corporation (formerly BD Biosciences and Diagnostic Solutions) is a global leader in life sciences, dedicated to accelerating the benefits of pioneering science through analytical technologies, informatics, and service. With approximately 16,000 colleagues worldwide, Waters partners with customers to turn scientific challenges into breakthroughs that improve lives.
Position Summary
The Sales Training and Development Manager will design and deliver sales educational programs to increase the overall performance of sales teams and ensure they have the competencies and skills to achieve their goals. This role requires close collaboration with sales, sales leadership, marketing, and key stakeholders to identify challenges and recommend ways to increase productivity.
The primary responsibility is to develop and implement best-in-class sales readiness and training programs across the full Advanced Diagnostic portfolio including Microbiology, Molecular, Point of Care, and Lab Automation instrumentation and assays. This includes developing learning materials and a structured curriculum for new-hire sales associates, addressing evolving market conditions through targeted educational initiatives, conducting skills gap analyses, and evaluating outcomes following each training engagement.
The ideal candidate will take a consultative and strategic approach to training, professional development, and customer experience, with a goal of building knowledge and competencies to support business objectives and maximize sales execution.
Responsibilities
- •Review and understand the strategic imperatives for the Advanced Diagnostics platform to design and adjust educational curriculum in support of the business strategy.
- •Facilitate onboarding product training programs; design courses and education based on sound adult learning principles with excellent communication and coaching skills.
- •Create instructor-led, distance learning, video and web-based, and other formatted curricula and content for new-hire classes, new-product launches, and development opportunities for all sales associates.
- •Conduct field travel with new and in-role sales associates to provide coaching and insight to elevate sales skills and performance.
- •Develop and implement advanced sales training for tenured sales personnel and field sales managers as appropriate.
- •Work with Sales Enablement, Marketing, and Product Management to develop training programs for new product launches.
- •Collaborate with sales management, marketing, sales enablement, and field sales training to ensure curricula and content align with the fiscal year Sales Marketing Action Plan.
- •Perform skill gap analyses to identify areas of improvement and create targeted training to meet evolving business demands.
- •Use a data-driven approach to measure effectiveness of training programs; track and maintain associates' training scorecards.
- •Travel up to 70% to the home office, in the field, and required meetings.
Core Competencies and Skills
- •Deep understanding of sales processes, techniques, and strategies.
- •Experience in direct sales roles.
- •Familiarity with CRM platforms such as Salesforce.
- •Ability to design and deliver engaging training programs.
- •Skilled in instructional design and adult learning principles.
- •Experience with Learning Management Systems and e-learning tools.
- •Excellent verbal and written communication skills with strong presentation and public speaking abilities.
- •Capable of simplifying complex concepts for diverse audiences.
- •One-on-one coaching and mentoring skills with ability to provide constructive feedback.
- •Empathy and adaptability to different learning styles.
- •Ability to assess training effectiveness using KPIs and performance metrics.
- •Strategic mindset to align training with business goals.
- •Strong time management, multitasking, and project management abilities.
- •Detail-oriented with good documentation and reporting skills.
Education and Experience
- •Bachelor's degree required.
- •3+ years of professional training experience, field sales training, training management, and familiarity with influencing stakeholders in a matrix organization required.
- •3+ years of medical sales experience required; diagnostic microbiology and molecular laboratory capital or consumable sales experience strongly preferred.
- •5+ years of successful professional development experience with demonstrated results required.
- •Microsoft Word, Excel, and PowerPoint skills required.
- •Proven ability to handle and drive multiple projects, manage change, and work with cross-functional teams while setting clear expectations.
Location and Compensation
- •Primary work location: Sparks, MD (7 Loveton Circle)
- •Salary range: $132,900 - $212,600 USD Annual
- •Travel requirement: Up to 70%